Online NMF

In the last few years, online shopping has secured consumer buying power with the help of mobile devices. According to an IBM report, mobile traffic accounted for 45 percent of all online traffic for the 2014 holiday season. We’re witnessing the next frontier of mobile ecommerce. Smartphone penetration is contributing towards the growth of the industry. People with smartphones represent 25% of the global population. As these devices become more accessible, we are likely to see mobile apps expand

Saving money takes time and sensible planning. As an online business owner saving money leads to further funds for the business. Both forms of shopping have their own positives and negatives. With careful research, there are many deals to find when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, start by weighing the pros and cons of each established method of shopping. When shopping online a consumer is are able to browse multiple stores

presence, with physical presence defined by example such as a store, office, or warehouse. The specifics of this case deal with a catalog mail-order company, however, the ruling has been far reaching and has been applied to all remote sellers, including online retailers. The Court stated requiring companies to comply with the varied sales tax rules and regulations of 45 states and some 7,500 different local taxing jurisdictions would burden interstate commerce. In its ruling, the Court specifically noted

becomes more popular, retailers have the potential to tap into this currently underdeveloped market.
Retailers can benefit from participating in discounting days, such as Black Friday, as a means to encourage a surge in spending among shoppers. As online retailers are increasingly emerging offering more convenient of click-and- collect and home-delivery services, the physical retailers on the high street are in danger of becoming irrelevant in the changing marketplace. Heavy discounting days, such

Blog 25 – Manage your way to online casino success We’ve all heard the stories, as many players have been brought to their knees by the world of gambling. Online casino gaming can be notoriously cruel to some, especially those who don’t play with skill and common sense in mind. While there is no denying that there is risk involved in online casino gaming, it must be said that if you fail to prepare then you really should be prepared to fail. There is no other way around it; luck is only going to

Positioning Positioning is where a firm fits in the minds of their target markets. It is also where a firm stands against their competitors and what sets the firm apart from their competitors. Staples, Inc. is one of the top competitors in the office supply industry, with competitors such as Office Depot and Wal-Mart. The company has positioned itself to be a more convenient solution to office supplies shopping for consumers with the Easy Button. The easy button accentuates the ease of purchasing

Blog 21 – How online casinos are attracting players with brand new incentives? It is modern day warfare when it comes to the online casino landscape, with the risks and rewards involved increasing on a daily basis. The go-to promotional tool for online casinos in 2015 is the ‘Welcome Bonus’, if you are a player odds are you have seen it advertised anywhere and everywhere, with some offers being more viable than others. With the ante being upped to such an extent it seems that the bonuses now take

focusing mainly on the consumer’s needs and experience. Now, it might seem obvious that ecommerce marketers should focus on these aspects but at the time it was a first. If one is not convince that Netflix is an online retailer like no other, I could always argue with the 2013 online sales made by the top 15 U.S. retailers (figure below). Most of the companies listed below are either click-and-mortar companies, or pure players. They sell or rent office furniture, hardware & software, clothes, food

Figure 2.1—Marketing mix 2.1 Product Nick Wingfield writes that Amazon can improve physical retail through their “data-centric approach to online retailing” (Alter, A. and Wingfield, N., 2016). Amazon’s first brick-and-mortar store differs from traditional independent bookstores. Amazon has forsaken the “charm of a funky used bookstore” in favour of a “clean…well-lit and corporate” atmosphere (Alter, A. and Wingfield, N., 2016). The store is small and has a limited selection of 5,000 books, “a tiny

Jonathan V. Bertulfo BM-­‐A Tesco is the Best Co.(company) Case Analysis Report -­‐ Tesco Mr. Reyes Tesco PLC is one of world’s biggest retailers, and it is primarily based in the UK and has branched to over 14 countries around the world. They prioriKze their grocery chains, but have ventured out and decided to expand their business by offering consumers a wide variety of different products. Tesco was doing great, their market share skyrocketed and they were dominaKng other leading supermarkets,