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straightforward such as wallet theft, credit cards and mails. Some are however complex, technological and sophisticated. Thieves all around the globe are determined to develop

Introduction In this paper, I will be arguing against the text by Lawrence Lessig by providing evidence and reasoning that proves that complete internet regulation would never be implemented on a global scale due to the privacy concerns that the United States would face while minimal internet regulation, like what Lessig suggests, would be unable to coexist with countries like China and Saudi Arabia who morally conflict with a global majority. Internet regulation will never be consistent in a global

EFFECTIVENESS OF DIGITAL MARKETING STRATIGIES SONIA DARA Assistant Professor , Department of commerce, Khalsa College For Women, Civil Lines Ludhiana, Punjab, India E-mail- darasonia27@yahoo.in ABSTRACT Marketers are faced with new challenges and opportunities within this digital age. Digital marketing drives the creation of demand using the power of the internet, and satisfies this demand in new and innovative ways. In other words Digital marketing is the utilization of electronic

MEASURES FOR THE PROTECTION OF E-CONSUMER In this electronic age there is a need to protect consumers‟ interest and following are the areas of central importance for the effective protection of e-consumers. 1. Correct Information An informed consumer is self sufficient to look after her/his own interests than an uninformed consumer. Appropriate information on the products is very important for e-consumers as that can help the consumers to assess the benefits and risks of entering into a particular

level. Although the idea behind a universal health care system was great at the time, many citizens are struggling to find a doctor that will accept the subsidized health care insurance, such as Medicaid, and Passport. Furthermore, doctors choose to opt-out of accepting government based health insurance because the reimbursement rates are too low. “It is estimated that private plans pay $1.00 for a service, Medicare pays $0.80, and the ACA exchange plans are paying about $0.60.” (Harvey 1) That shows

something about it, while still allowing both the federal government and the private sector to know details about their citizens and consumers they could never know before. The answer is twofold, the first part some websites have implemented already, an opt-out box. A simple option when creating an account to let you choose whether or not to allow the corporations to share your data. The second part is implemented by the government in the form of the Freedom of Information Act, which allows anybody to

The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as “The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours”(Chaffney, 2006 p. 10) In “2009 brands spent half a billion pounds on internet advertisers, up from £114 million in 2002“(mintel,2010) This

E-Business Chapter 1 E-commerce Developments and Themes- 2003 More:  Use of the Internet to conduct commerce  deepening of e-commerce channel  Broadband and wireless Internet access  refined e-commerce business models (→ higher levels of profitability) But at societal level: continued conflict over copyrights, content regulation, taxation, privacy, and Internet fraud and abuse. E-commerce E-business E-commerce involves digitally enabled commercial transactions between and among

It is widely known that retailers like Target or Kohl’s are collecting their customers’ data which we know as a data mining. Based on the Merriam-Webster dictionary, data mining is defined as “the practice of searching through large amounts of computerized data to find useful patterns or trends” (n.d.). Retailers argue that they use the data to improve their business performances. The data mining by retailers is still debatable whether or not the action is ethical or unethical. Based on comparing

Online Tools Small Businesses Need to Use in 2017 It’s not possible to survive as a business in 2017 without having a strong online presence. Technology is here to stay and you need digital tools to make the most of the limited resources you have as a small business. The good news is that there are plenty of such tools that will help make you make doing business a lot easier and more straightforward. Here are some of the top tools your small business needs to use in 2017. TrackSmart If your small