Oriflame

Type: Public Industry: Cosmetic, food supplement Oriflame is a leading beauty company, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and publicly traded at NASDAQ QMX since 2004. And the other key person is Magnus Brännströ, who is the CEO of Oriflame company. The company sells personal care, accessories and nutritional products online and direct. They have over 3 million consultants, operations in more than 60 countries, around 7500 employees,

ORGANIZATIONAL CULTURE INTRODUCTION: Just as society has a culture, so has an organization. Organizational culture has been called ‘Corporate soul’ (Singh and Paul 1985). The spirit and the ethos that precolates all aspects of organizational behavior and like societal cultureit cannot be seen directly. It has to be inferred by peeling out the most external, tangible, and hence visible sheaths of an organization to the most central and invisible values, beliefs, and assumptions regarding how and

Oriflame skincare is one of the world's fastest growing and beauty companies who sell direct. The products are being sold in 61 countries, and they lead the beauty market in over half of these. They founded in 1967, by two brothers. Their main idea was to create a beauty company that could sell beauty products. Thus, Oriflame was founded. The 45 years on, the concept of Oriflame remains the same. They utilize the multi-level marketing and direct sales business model to sell their products and services

Competitors Orindo Alam Ayu (Oriflame) Oriflame is a beauty company selling direct products of world class quality. Oriflame Natural Swedish Beauty products offer a wide range of product categories. With a strong belief in the potential of people and nature the management system concern for society and environment come up with products that produce from natural ingredients Oriflame do not test products on Animal. Strength Easily available products in

TABLE OF CONTENTS • AESOP and its History • PRODUCTS • PACKAGING • SUSTAINABLITY PRACTICES • AESOP’S CUSTOMERS • PRICING STRATEGY • PROMOTION • DISTRIBUTORS • COMPETITORS • RECOMMENDATIONS • CONCLUSION • REFRENCES • Appendix AESOP AND ITS HISTORY Aesop was established in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. The company is committed to using both plant-based and laboratory-made ingredients of the highest quality

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[pic] Discuss, with reference to current authors, what is meant by a ‘marketing orientation’ and/or a “marketing oriented company.” Illustrate your answer with examples of products or brands of your choice. Within this essay I will discuss what a marketing concept is, how marketing orientation has evolved through the years and the most important, what a marketing orientated company is. Each of us has some sort of idea what marketing is, since we are exposed to marketing every day. We

What is Network Marketing? Multi-level marketing (MLM), also known as Network Marketing, is a business-distribution model that allows a parent company to market its products directly to consumers by means of relationship referrals and direct selling. Independent, unsalaried salespeople of multi-level marketing, referred to as distributors (or associates, independent business owners, franchise owners, sales consultants, consultants, independent agents, etc.), represent the parent company and are

ABSTRACT: This paper contains an analysis from the marketing mix followed with a Swot analysis of business Avon. It continues which has a market research conducted involving women in INDIA showcasing the attitudes, opinions and behaviour associated with women in INDIA for the acquisition and use associated with cosmetics product. The found paper analyzes the make-up market, the company Avon placement in INDIA 'S market, pinpointing the company’s main opposition, population segmentation. After analyzing

PROCTER & GAMBLE COMPANY PROFILE – SWOT ANALYSIS October 2012 SCOPE OF THE REPORT Scope  All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011).  2011 figures are based on part-year estimates.  All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Oral Care US$39.7 bn Microwaves Refrigeration Home 60,669