Pepsi Essay

Sort By:
Page 6 of 50 - About 500 essays
  • Better Essays

    Pepsi vs Coke Essay

    • 1515 Words
    • 7 Pages

    Pepsi vs Coca Cola For more than a century, Coca Cola and PepsiCo have been the major competitors within the soft drink market. By employing various advertising tactics, strategies such as blind taste tests, and reward initiatives for the consumer, they have grown to become oligopolistic rivals. In the soft-drink business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market shares in virtually every region of the world. They have brands that the consumers want, whether it

    • 1515 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Case Study Of Pepsi Cola

    • 1698 Words
    • 7 Pages

    organization is to create brand loyalty, which in return, ensures continued patronage. Pepsi Cola is one of the world’s most popular drinks holding about 29.3% of the entire fizzy drinks market (Esterel, 2011). Pepsi cola is a brand known for reinventing itself with its various logo changes. These rebranding campaigns have been strategically positioned to keep the Pepsi brand relevant within its target audience, the youth. Pepsi still desires to be perceived as trendy, and appealing to the younger generation

    • 1698 Words
    • 7 Pages
    Better Essays
  • Better Essays

    current name in 1965, through the merger of Pepsi-Cola with Frito Lay Inc. PepsiCo makes, markets, sells and distributes more than 40 brands. A range of worldwide famous brand names includes Pepsi, Mountain Dew, Lay’s, Doritos, Quaker, Tropicana, Tostitos, Walkers, Cheetos, Ruffles, Fritos and others. PepsiCo generated net revenues of more than USD 65 billion in 2013, where 35% of revenue from developing and emerging markets (PepsiCo Annual Report). Pepsi products are available in more than 200 countries

    • 1270 Words
    • 6 Pages
    Better Essays
  • Decent Essays

    The commercial that I have chosen is the Pepsi Cola. In this commercial their main way that they use to sell their product is a prominent singer. They created a song that are actually about their product, which is Pepsi Cola. The target audience is just about everyone. They use their music to attract everyone's attention to watch it to make you buy their product. Just about everyone who likes music will be attracted to this mercantile. There are three different songs on this private enterprise, and

    • 804 Words
    • 4 Pages
    Decent Essays
  • Better Essays

    Dissertation Report On “A Brief study on Effectiveness of Channel of Distribution of Pepsi Products in Patna” At Lumbini Beverages Pvt. Ltd. Hajipur Under Guidance Mr. Manish Sahay [Market Developing Officer PEPSI, Patna (Bihar)] In Partial Fulfillment of the Requirements For the award of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted To Submitted By Mr. Rahul Saxena Kunal (Class Coordinator) PGDM – III (B) Roll:

    • 10053 Words
    • 41 Pages
    Better Essays
  • Good Essays

    Coca-cola and Pepsi cola not only to quench the thirst but because of the taste and the availability. The two firms can use several strategies to increase their performance in the oligopoly market structure. They can make an effort to create a stronger loyalty scheme to maintain a loyal customer base. Both companies have experimented with loyalty programs in the past, but there is much more for improvements in the area such as for example

    • 1629 Words
    • 7 Pages
    Good Essays
  • Decent Essays

    and aggressive behavior arose towards brand building. Pepsi, a brand that suffered two bankruptcies, pushed forwards towards their growth as the company by expanding their portfolio as a Food and Beverage Company. As it became a food and beverage company, Pepsi was able to become the Coca-Cola’s main competitor. Each company constantly competed and tried to outdo each other with their campaigns. While both brands competed with each other, Pepsi began to target Coca-Cola’s commercials causing Coca-Cola

    • 2031 Words
    • 9 Pages
    Decent Essays
  • Good Essays

    In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired

    • 1462 Words
    • 6 Pages
    Good Essays
  • Decent Essays

    Pepsi Ad Synthesis Essay

    • 652 Words
    • 3 Pages

    Through the use of visual images, colors, and verbal messages, advertisements for Pepsi and Diet Coke encourage their audience to use their products through testimonial advertising. Pepsi and Diet Coke use testimonial advertising through visual images, colors, and verbal messages. Also it uses One Direction, Drew Brees, and Taylor Swift to get consumers to but their product. Testimonial is described when an advertiser uses a public figure to promote their product. In this essay the two advertisements

    • 652 Words
    • 3 Pages
    Decent Essays
  • Better Essays

    Pepsi Co Strategic Analysis

    • 3102 Words
    • 13 Pages

    CASE STUDY: PEPSICO. -2005 PEPSICO’S INTRODUCTION PepsiCo is best known for Pepsi, the world’s second most popular soft drink after coca cola classic.Pepsi co is the international food and beverage company with sales of $29.3 billion and net income of $4.0 billion in 2004. Pepsi has 153000 employees and markets more than 500 varieties of food and beverage products in more than 200 countries.Pepsi started in 1960 to being the world’s third largest food and beverage company in world, behind only

    • 3102 Words
    • 13 Pages
    Better Essays