Pepsico inc

PepsiCo Case Study Analysis Paper Michael Gillespie Organizational Policy and Strategy, OML-450, Cohort (835) Professor Vicky Sons-Eiden September 15, 2011 PepsiCo Case Study Analysis Paper A case study analysis on PepsiCo’s diversion strategy in 2008 will be addressed in this paper. The elements that will be discussed are the vision and mission of PepsiCo, the background and history of the company, the external and internal forces of PepsiCo’s business environment, PepsiCo’s strategic marketing

Introduction Coca-Cola and Pepsi are two of the most popular drinks in the world. The strong competition between both began in the seventies and was even dubbed The “Cola Wars” and continues even to present day. Coca-Cola and PepsiCo compete at length with each other among an extensive list of other brands. A key concern for both of these companies in 2011 was their capability to market, produce, and distribute across national boundaries of a single nation. This concern has decreased as both companies

to get an upper hand on each other, for example: Microsoft and Apple, Ford and General Motors, or PepsiCo (NYSE: PEP) and Coco Cola (NYSE: KO) (StreetAuthority, 2014). We are focusing on Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. PepsiCo Inc. was established by the merging of Pepsi-Cola and Frito-Lay. Its World Headquarters is located at Purchase in New York. PepsiCo is an American multinational company which also manufactures snacks, food and beverages with sales/revenue

it’s huge oppurtunities. PepsiCo is a global beverage brand that entered India during 1989. Market share of these kind of beverage company plays a vital role in evaluating the company’s position in the global/national market. Market share depends upon both the company’s performance and the competitor’s performance.Here the performance signifies the sales of the company’s products. Main competitors of PepsiCo in Tamil Nadu market are Coca-Cola and Kalimark Beverages. PepsiCo has a wide variety of product

Introduction Gatorade is a PepsiCo owned company that manufactures many sports-themed beverages as well as food products. The Gatorade beverages are based on the oral rehydration therapy, which involves drinking sugar and salt mixed water for the purpose of rehydrating. The Gatorade brand uses carbohydrates and electrolytes to replenish athletes after rigorous physical activity (Gatorade, 2014). Gatorade sweetens their drinks using a mixture of sucrose-dextrose, which reduces the calorie count of

M. (2010). Coke confirms purchase of a bottling unit. Retrieved from http://www.nytimes.com n.a. (2012). Coca cola stock price on October 29, 1929by worst stock market crashes. Retrieved from http://www.worststockmarketcrashes.com n.a. (2012). PepsiCo completes tansformative bottling acquisitions. Retrieved from http://www.pepsico.com n.a. (2010). Merger arbitrage: merger

environment analysis of Coca-Cola Company, we first examine competition. Coca-Cola has a net revenue of $63 billion and a brand value of $77,839 billion with 123, 200 employees. Its competitors are PepsiCo, Inc., Nestle and Dr. Pepper Snapple Group, Inc. According to the New York Stock Exchange, PepsiCo has a market cap of $105.45 billion, 297,000 employees with revenue per employee at $221.199. Dr. Pepper Snapple Group has a market cap or $8.95 billion, 19,000 employees with revenue per employee

PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. In 2000, PepsiCo has a reported net sale of $20,348 and a comparable net sale of $20,144 in comparison to its 1999’s net sales of $20,367 and $18,666 respectively. PepsiCo has increased its comparable net sale of 8% in 2000 while it had an increase of 15% in 1999. This

and control will be addressed. And the final section is used to discuss the ethics, social responsibility and sustainability issues of PepsiCo Inc. I. Situation Analysis PepsiCo Inc. is an American multinational corporation that manufactures, markets, and distributes grain-based snack foods, beverages, and other products. Of all the products sold by PepsiCo Inc., Pepsi is one of the most representative and well-known brands and therefore is selected for the analysis, (Bryson York Emily, 2012)

PROJECT REPORT FOR BUSINESS STRATEGY-1 EVOLUTION OF BUSINESS STRATEGIES AT PEPSICO Submitted to: Submitted By: Prof. Sanjany Sharan Prashant Sharma Parul Kapoor Mohit Madan Prerna Gupta Murali Krishna (Section-A) (Group – 10) ACKNOWLEDGEMENT We take this opportunity to express our gratitude towards Mr. Sanjay Sharan, Department of Marketing, IBS, Hyderabad. We are indebted to him for the expertise and invaluable