Physical attractiveness

involved in both choosing a mate and maintaining a long term relationship with that mate. Attraction can stem from different physical features ranging from facial symmetry to body movement and even voice. Humans look for characteristics that they want to pass on to their offspring and signs of health as reflected by appearance. When it comes to the face, attractiveness has been attributed to symmetry and balance, as well as the masculinity and femininity of a face. The Greeks

such as task, physical or social attraction. Other factors are similarity and proximity between the two partners. When you first meet someone, within seconds you can tell if you are attracted to someone or not. Physical attractiveness is how attractive you think someone is based on their looks and appearance. In an investigation conducted by Texas A&M University students, they tested with two different studies what makes someone physically attractive to another. Physical attractiveness is very important

substitutableproducts. Because the study is concerned with the evaluation of marketing communications,furtherdiscussion of the latter point is beyond the scope of this article. For an excellent discussion of the topic, see [33]. People do seem to use physical attractiveness as a cue in making extensive inferences about the personality of others. Miller [21], for example, had subjects Research Journalof Marketing Vol. XIV (November 1977), 538-55 IMPACT PHYSICALLY OF ATTRACTIVE MODELS 539

The obsession with beauty is universal and transcends all regions and cultures (Kalantar-Hormozi et al. 359). The attention to the attainment of physical attractiveness has increased tremendously over the past few decades. As such, more and more people are opting to alter their physical features through cosmetic surgery. However, there are varying attitudes and opinions over whether one should undergo such a drastic procedure. Factors such as self-esteem, peer-pressure, socio-economic status and

Analysis of Popular Press Article A question all women have asked; are men more attracted to physical beauty or intelligence? After asking myself this question, I soon found an article online titled, “Are Men Attracted to Clever Women?”. In this article, Adam Karbowski and his colleagues from the Warsaw School of Economics, analyzed data from a speed-dating experiment at Columbia University. Over 500 students of both sexes participated in what was supposed to be a regular speed dating event. After

constantly observing, categorizing, critically analyzing, and making judgments of those who are around them. In doing so, one of the first things we draw a conclusion from in formulating one’s character is by observing their facial appearance and attractiveness, or so they say. According to Implicit Personality Theory, people form and group numerous types of personality traits together (Aaronson, Wilson, & Akert, 2010). Having said that people more likely than not, always tend to group people who they

are shown as more of an attractive side while men are shown as more heroic or athletic. Studies have been taken showing how unfair women are shown in sports compared to men. How does the attractiveness and athleticism of women’s sports play a role in their sponsorships and media portrayal? Women’s attractiveness

similarity between individuals enhances initial attraction (Vinacke, Shannon, Palazzo & Balsavage, 1988), and allows social validation (Byrne, 1971). Physical attractiveness, one of the most important determinants of interpersonal attraction is often seen as a sign of fertility, strength, or health (Buss, 1999; Thornhill, 1998). Physical attractiveness individuals has been shown to be treated preferentially and more positively to the extent that it influence outcomes of interpersonal interactions (Rhode

SECTION LABEL: Introduction Researchers have shown that women 's makeup is associated with positive evaluations of attractiveness. Graham and Jouhar (1981) found that female targets of average physical attractiveness presented on color photographs were judged as being more tidy, feminine, physically attractive, and sociable when they wore facial cosmetics. Cox and Glick (1986) and Workman and Johnson (1991) reported that women wearing makeup were perceived to be more feminine and sexy. Cash, Dawson

Indeed, when someone ask for a potential partner, physical attractiveness was always on the list of the subject. Proximity A famous study by Leon Festinger, Stanley Schacter, and Kurtt Back (1950) in a student housing development revealed that the development of friendships was influenced by the distance between