PlayStation 3

quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry. With brands names such as BRAVIA, VAIO, Tablet, Handycam®, Cyber-shot, Walkman®, Xplod™, Sony hi-fi, Memory stick® and PlayStation®, Sony has established itself as a value leader across its

premiering shortly. The video gaming world is calling it “The Console Wars”. Although the battle of video game system superiority has been going on for a while now, this year promises to be on a larger scale than the previous wars. Sony, the maker of PlayStation, and Microsoft, the maker of Xbox, are expected to release their next-generation systems in November. This report will be a comparative analysis of the soon-to-be-released Xbox One and PS4. The purpose of this report is to compare both systems

Nintendo Wii, Xbox, and Sony’s Playstation 3 are the top three video game consoles in the U.S. market. In order to become more competitive, and gain a larger share within the video game console market, Sony must make some changes within their marketing mix. In an industry with a value of over $450M and $670M, the U.S. video game console and video game software markets, respectively, are rapidly growing and highly profitable markets. The largest segment of the market (over 56%) for video game consoles

to awards from Academy of Interactive Arts and Sciences, Naughty Dog has won them all. Just with The Last of Us alone, they’ve won over 200 Game of the Year awards and 40 perfectscores. They also have the title for the highest rated DLC for the Playstation ever. So what is it about them that helps them make such amazing games? It’s believed that it has a lot to do with their process. In fact, their process has been a recent topic in the LA Times. Naughty Dog is known to have a “free-flowing development

PlayStation 4 vs Xbox One the Showdown Shigeru once said, “The Obvious objective of video games is to entertain people by surprising them with new experiences.” Since, the early 1990’s, there has only been two heavy weight gaming consoles: PlayStation and Xbox. Over the years, they both have tremendously evolved into impressive gaming consoles. A gaming console is a device which outputs a video image onto a screen. The term “gaming console” is used to distinguish them from arcade machines and computers

there are several possible models for generating revenue and profit for the console. Most notably, the Internet Gaming via the PlayStation network and the developer licenses are possible sources of potential profit. 6 Marketing Strategy The Playstation 3 has a broad marketing strategy set by Sony. Launched with slogans such as "This is living" and "Play beyond", Playstation 3 is aiming for a large audience. Thereby, Sony will have to apply a different marketing

a great form of inexpensive entertainment. In 1993 Sony realized the true potential gaming had to offer and decided that they wanted a piece of the cake; Sony Computer Entertainment was born. A year later, Sony’s released the PlayStation. Ever since then the PlayStation brand has been a true icon amongst the gaming and home en tertainment community. Due to the rise in competition, Sony has to keep on innovating in order to keep attracting

| Scope: The Indian video games sector in 2011 was driven by the urban middle class/upper-middle class population, who adopted both static and handheld games. Rising income levels, increased availability of international brands such as Sony PlayStation 3, Nintendo Wii and Microsoft Xbox 360 as well as growth in retail chains were primary factors driving the demand for video games in India. An industry worth 25 billion dollars globally, the 9th generation of video game consoles will see tremendous

Nintendo has pursued a fundamentally different strategy and business model with the Wii console than that of its competitors, the Microsoft Xbox 360 and Sony PlayStation 3. The heart of Nintendo’s strategy was the assumption that consoles do not necessarily require leading-edge power and performance. This is a radical stance since the gaming industry traditionally competed on technological performance, graphic quality, and game realism: factors valued primarily by die-hard gaming fans. Nintendo shifted

The Playstation 360 In today’s entertainment market, Nintendo, Microsoft, and Sony dominate the interactive entertainment medium, with Macintosh’s i-devices rapidly cornering the handheld market. Now, if one was interested in owning a home video game console, they need to weigh the positives and negatives of their options heavily because the current generation of home consoles is frightfully expensive and once you make your choice, you’re virtually stuck with it. The current popular choice is