positioning of topshop essay

Marketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio

Findings 6 3.1 An Analysis of Mexico 6 3.2 Topshop Market Entry into Mexico 7 3.3 The Target and Positioning Strategies 8 4. The Marketing Mix 9 4. 1 Product 9 4.2 Place & Distribution 10 4.3 Pricing 12 4.4 Promotion 13 5. Conclusion 14 6. Appendices 15 7. Bibliography 19 1. Executive Summary This report is to investigate Topshop, a women’s apparel and accessories retailer based in the United Kingdom

DIGITAL AND DIRECT MARKETING. TOPSHOP CASE STUDY. 1. INTRODUCTION Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between

the new company called ‘TOPSHOP plus'. Realizing the importance of doing so, after repositioning itself, Top

1. What factors have led to higher prices in Europe than in the United States for Hilfiger merchandise? What problems might Hilfiger encounter by having higher prices in Europe than in the United States? The European and American market definitely has a major clash, for it was stated in the case that their demands are opposite from each other. Well, the European market seems to be more demanding in terms of product selection, variety, material and collection. As mentioned, there have been special

overlook stores visual merchandising, layout, customer service and other factors based on a stores visit and identify the main strengths and weaknesses among its competitors. As we can see from the market positioning below in terms of quality and price River Island biggest competitors are Zara and Topshop online and retail stores. Turning to recent financial perfomance, the privately-owned fashion retailer did not publish its recent performance, just in 2015 it has announced a 69.4% increase in pre-tax

The essay will be divided into four parts. First is a brief background introduction, which are the situation of fashion market, and brand status importance. Then is literature review, which will outline the development of brand personality and positioning, definition of brand equity, and the brand importance. The third part is the applications of Burberry, how Burberry makes decisions on brand strategies, which aspects Burberry achieve, and what is Burberry’s gain. Literature review Background

• Responsive and flexible – vertically integrated supply chain • Prime store locations • Quick to react to market trends due to its supply chain design, operation & delivery • Produce in smaller patch which reduce mark downs risks– exclusivity positioning • Only 66 stores in UK – could not benefit economy of scale in UK • Product – low margin, high costs • Contracted out 1 warehouse to cope with demand in 2014 • Less commercial – Zara follows fashion but in season where less commercial trends dominate

Regardless of the hardware platform available, it is the software that makes the hardware do its job. The software is the piece of the puzzle that turns the hardware into a powerful system capable of making ideas for how to apply augmented reality into areas of interest come to fruition. There are software components that are part of the AR infrastructure that is required regardless of the application being used, there is software specific to the application, and there is software used to create

1. Introduction In this assignment we have been set the task of carrying out a retail evaluation project of Next plc. This has to be done from the point of view from a consultant or analyst. The assignment has been split up into two tasks, firstly to analyse and evaluate Next plc, then secondly suggest any ways in which their marketing performance can be improved for future success. My first step is to get an overview of Next plc as a company, how it started, the market sector it operates