Propositional attitude

Attitudes are conceptualised as stable entities or temporary constructions (Bohner and Dickel, 2011). The following article moves on to describe in greater detail the potential influences of attitude and attitude change with the aim of highlighting possible reasoning behind these. Furthermore, to define a particular attitude as a ‘stable entity’ is to suggest that one’s attitude is derived from a preconceived idea or memory. To the contrary, a ‘temporary construction’ is to construct an attitude

the recipient’s ego (attitude) and anchoring position (opinion) about the topic. This process is key to the resulting assimilation, rejection, or persuasion of that message. Where does this theory come from and how does it work? This paper will explore how Social Judgement Theory was developed and is described, along with providing an evaluation and example of the theory in practice. The Development Background Social Judgement Theory is a theory of persuasion and attitude change. It was developed

Effects of Attitude Distance, time, money, tiredness and several other things in life are just a question of one’s attitude. Context and situations decide the attitude. If a person has to travel say 15 to 20 miles per day to his workplace, he will definitely be cribbing. On the other hand, if the remuneration is going to be hefty he will not mind travelling the same distance. The distance has not changed, but his attitude towards remuneration makes this passable. One often complains that he does

Understanding the attitudes of others is critical in attempting persuasion. In the elaboration likelihood model (ELM), persuasion splits into two routes: peripheral and central routes. These routes determine the course of decision making; both are dependent on the individual’s ability and motivation (Gilovich et al., 2013). The proverb, you can lead a horse to water, but you can’t make him drink, is an assumption in that certain individuals will never change their attitudes. If the proverb were true

spend large amounts on advertising, estimated to reach $600b in 2015 , this spending represents sunk costs . Increases in spending will not necessarily prove successful; moreover an effective campaign will engage consumers and provide positive brand attitudes. For this reason this area of research is important and should be noted. Increasing the effectiveness of one’s advertising campaign is not an easy task; there are many issues that have to be acknowledged and, more importantly, understood. A plethora

so. Because advertising is so continually present, companies must be more innovative than ever with their persuasive methods. Depending on the product or service, these methods vary but some of the popular ones include appealing to the internal attitudes of the consumer by using strategic and repetitive methods for the delivery of the message to appeal to the target audience. Virtually all industries do this, though a unique example of persuasion in advertising is found in the medical and health

Elaboration Likelihood Model This model, developed by Richard E. Petty and John T. Cacioppo, favors a process-based approach. This allows for a given variable having different persuasive effects at different points in the interaction process [7].  Petty and Cacioppo break the persuasive process down into three steps: motivation to process information, ability to process information, and cognitive processing. To proceed through these steps, people take either the central route, which has more long-lasting

Many people are in the debate whether companies use persuasion or manipulation in their advertisements to get people to buy a certain product. In the Innocent ones advertisement the “Stop the Abuse” organization shows a picture of a sad, abused little boy. The advertisement only shows half of his face, but the color in his face has been lightened so it has a gray tint. To the right, where the other half of his face should be, there is a stop sign. The stop sign is bright red, and below the stop sign

Aristotle came up with a useful set of principals used in persuading. Those principals, ethos, pathos, and logos are most commonly seen in the media. When being used in the media two of Aristotle’s principals become more useful, while one falls behind. Ethos, being the one that falls behind by not appealing to a wide variety of the public. While, in the media, pathos, the emotional appeal, and logos, the logical appeal, are the most effective. One of the more effective is the pathos appeal. When

1. Explain a person’s attitude towards visiting Disneyland in Hong Kong in terms of the tri-component model. A tri-component attitude model consists of three major components as affect, cognition and conation.  It is implying that Disneyland in Hong Kong has the unique attraction towards the customer. The first part of this model refers to cognition that is knowledge and perception that are acquired by a combination of the attitude object and related information from different sources. With reference