Psychographic

WEEK 4 WRITING ASSIGNMENT SAMSUNG SMART PHONE MRKT 310 - JAMIE RICE - 11/19/2017 Part 1 - Consumer Behavior: How People Make Buying Decisions 1. Two of the most important environmental factors I think are relevant to the customers of the Samsung phone are price and social (Principles of Marketing, 2015). Price is a major factor for potential consumers. Many people will not purchase a Samsung phone if the price is out of their budget. There are various models at various pricing available

segmentation allow companies to differentiate their customers and behaviours in order to adjust their marketing mix strategy to cater the need of different market segments. There are four segmentation bases, which are geographic, demographic, psychographic and behavioral segmentation (Sulekha, 2013). Primary target market It is assumed that the primary target market of Sin Yoon Loong is from group of loyal customers who are age range from 35 to 50 years old working class and 55-64 older consumers

Introduction Sonic’s marketing plan identifies two consumer and three business markets for the sale of its Sonic 1000, a new state-of-the-art multimedia smartphone. The consumer markets consist of professionals and students; corporate users, entrepreneurs, and medical users are the business markets. The Sonic 1000 is a single device with full functional communication, information storage and exchange, organization, and entertainment. It furnishes multifunction within one device instead of multiple

patient market for the Erectile Dysfuction (ED) treatment are demographic, psychographic and behavioral dimensions. With demographic segmentation, we divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. The prevalence of ED increases with age and depends on gender. With psychographic segmentation, we use psychology and demographics to better understand consumers

Target Market for Hillsborough Community College For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of

Potential Segmentation Dimensions in the Industry For the retail industry each of the four dimensions uses several variables to determine the variation of needs in the industry. For example in the geographic segmentation where the store is located affects the products. Within the geographic segmentation and the variable of rural vs. city, the needs of rural areas differ from the needs of city areas. Rural areas tend to include more consumers who work blue collar jobs, so income is lower and they

Question 1 Describe Famoso’s positioning. Famso’s Positioning – Through high quality product, exclusive recipe, excellent consumer experience and traditional technique of making pizza, Famoso Neapolitan Pizzeria was successful in making a distinct brand image relative to competing brands in the mind of customers. ¬ Unique ingredients and cooking process were the key traits of Famoso’s pizza to influence consumer choice and training with the association Verace Pizza Napoletane, an organization

Legal Factor :- Organizations like FSSAI in India , FDA in America heavily regulates food products in their respective countries. Dairy manufacturers have to obey certain rules and regulations decided by these organisations in respective countries in various aspects like they have to put all nutrition information on the packets per servings like protein, fat, sugar, ingredients etc. They also have to obey

a) The “value system” is also referred to as the “industry value chain”. The term value system underlines the fact that activities are not necessarily organised in a linear fashion, but viewing the activities that make up the final product as a chain is also useful and underlines the linkage between the concept of the “value chain” and the “value system”. b) Sainsbury have to talk to their customers, regarding the taste of customers. Also, can ask how to improve the taste. Sainsbury need to make

3.1 Introduction of the competitor firm(s) Samsung Smartphone’s: “Samsung is one of the leading brand names founded in Korea in 1969. It is the global leader in telecommunications, digital media technologies and semiconductors. In the present proposal we have selected Samsung brand in comparison to Apple Smartphone’s. With the advancement and passage of time it has gained significant position in market and has become a strong brand even more profitable than highest revenue brand Apple.” 3.2