Psychographic

Overview With a mission “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon endeavors to offer its customers the lowest possible prices,” Amazon.com and other sellers offer millions of unique new, refurbished, and used items in categories such as books; movies; music & games; digital downloads; electronics & computers; home & garden; toys; kids & baby; grocery; apparel; shoes & jewelry; health & beauty; sports & outdoor;

Description and justification of product 4 B. Name and rational for name 4 C. Consumer needs 5 D. Target market segmentation 6 1. Geographic 2. Demographic 3. Psychographics 4. Behavioral E. Product Life Cycle 7 Promotion 9 A. Introductory promotional strategy 10 B. Package design 11 C. Media selection and justification 11 D. Sales promotion

Nick 's retail chain store is going to focus on the lower end to the higher end products in the businesses, a chief marketer will go through a process of method changes, and one will be the consumer. In the interim of advancement in the retail store, chain locations are switching the marketing strategies against the two competitors Macy 's and Nordstrom for Nick 's Company in gaining control in the marketplace. In Nick 's retail chain stores is making changes in the advertising techniques from low-end

global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from seventeen to twenty-five years old (Cosmopolitan, 2000, p. 2). The typical family life cycle for a Gap customer comprises of single teenagers and young

be introduced in a quick rhythm. Thus, the company is segmenting its customer market in order to identify its target groups and adjust its products and services to each segment’s characteristics. The company splits its market according to the psychographic and demographic criteria, namely, lifestyle and social class variables. Additionally, Samsung uses behavioral variables where user and loyalty status criteria are taken into account. Thus, customers are differentiated according to their user status:

Rymax was founded in 1995. It has over 20 years experience as a leading marketing business in the industry. It focuses on creating and managing programs and events that offer rewards and incentives. Rymax offers only brand name rewards through their programs and events. The rewards and programs are for various causes such as customer loyalty, employee recognition, player loyalty (casinos) and corporate gifts. Customer loyalty tools include giving customers the ability to redeem rewards or accrue

Target Market: The target market should be 18-24-year old’s, college students. Also, younger children and chicken connoisseurs. In terms of psychographics, the main targeted consumers are those who have a passion for the city of Memphis, the University of Memphis and seekers searching for some authentic southern flavored wings. In the behavioral segmentation, perhaps adding regular specials during lunch for college students, as opposed to just having the VIP membership for everyone, this as a sponsor

Market and Industry Analysis Demographic segmentation is market segmenting groups of people according to race, gender, income and education. According to Western’s Office of Institutional Research, the total number of students enrolled for the 2015 year was 23,556, which includes undergraduate and graduate students. Roughly 70% of those students were classified as white, 22% of those students were classified as minority students that includes American Indian, Asian, Black or African American, Hispanic

affective as these are the group that spends the most. There are many ways to segment the market to create that certain group such as demographics, psychographic, geographically and lifestyle. Demographics is consists of dividing the market into groups based on variables such as age, income, occupation, religion, race and nationality. Psychographic segmentation is based on social class and lifestyle. Lifestyle is based on knowledge, attitude, their uses and segmentation. Geographic segmentation

Contents Introduction 2 Definition of Marketing 2 Marketing Concept 2 Production Orientation 2 Sales Orientation 3 Market Orientation 3 Marketing Process 3 Market Analysis 4 Selecting Target market 5 Marketing Mix overview 6 Implementation and Control 7 Strategy Control 8 Difference between Business and consumer Markets (B2B vs. B2C) 9 B2B (business-to-business) marketing 9 B2C (business to consumer) marketing 9 Comparison between H&M and Zara 11 How Marketing Mix helps in achieving organisations