Puma AG

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  • Adidas

    956 Words  | 4 Pages

    adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Frequently mispronounced as (German pronunciation: [ ˈadIˌdɐ̯s]). It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products

  • Financial Report Adidas

    5972 Words  | 24 Pages

    Student number: 0880732 Term paper Handelshøyskolen BI - Adidas AG - Exam code and name EXC 25093 Financial Statements and Valuation Hand-in date: 15.04.2011 Place of study: BI Oslo Program: Bachelor in Business and Administration Table of contents Summary ii Adidas 1 Sports Apparel Industry 1 Economic Situation 2 - Financial Statement Evaluation 2 - Profitability ratios 3 - Efficiency ratios 4 - Liquidity and cash flow ratios

  • The Corporate Structure Of Puma

    1600 Words  | 7 Pages

    Puma is one of the world’s leading athletic footwear, apparel and accessories companies. The history of the company began in 1948, when Rudolf Dassler, the founder of Puma, had separated from the existing business assets “Gebrüder Dassler Schuhfabrik”. Throughout the years they were the first to introduce many new footwear innovations, including vulcanized soles on soccer shoes, uniquely shaped soles on running shoes to enhance natural motion, athletic shoes with a Velcro strap, and the Puma Disc

  • Company History : Adidas ' 3 Stripes ' Essay

    1581 Words  | 7 Pages

    called Gebruder Dassler OHG, and began to manufacturing shoes for athletes (www.adidas-group.com). On August 18, 1949 the company registered the name of Adidas AG from “Adi” (a nickname for Adolf) and “Das” (from “Dassler”) starting again after the brothers split up in 1947. After the brothers split up, Rudolf Dassler created the firm Puma and they became big business rivals in their own home town. The registration of the soon-to-become famous Adidas “3 stripes” was done on the same day as the trademark

  • Executive Summary Essay

    3031 Words  | 13 Pages

    Marketing Plan: Adidas AG Taylor Fjeldheim Principles of Marketing Executive Summary Adidas AG sells sports shoes, apparel, and equipment in 170 different countries. There focus lies in football, soccer, basketball, running, training gear, golf, and apparel. This is a two billion dollar industry and with Adidas being a main cog. They also specialize in lifestyle goods including SLVR and Y-3 fashion brands. They have trademarked their three-striped logo that has become a

  • The Global Sportswear Sector Operates In The Global Apparel

    1301 Words  | 6 Pages

    In the report, suppliers of leading brands like Puma, Nike, Adidas and Reebok have forced their employees to work overtime and denied them the rights to form trade unions. In addition, some of the workers work without being paid while others are underpaid after working for long hours (Clean Clothes

  • Ek Ruka Hua Faisla

    2747 Words  | 11 Pages

    INTRODUCTION:- Adidas AG (german pronunciation) is a german multinational corporation that designs & manufactures sports shoes, clothing & accessories based in herzogenaurach, Bavaria, germany, it is the holding company for the addidas group, which consist of reebok sports wear. Besides sports addidas also produces products such as bags, shirts, watches, eye-wear & other sports clothing related clothes. shoe designs typically feature three parallel bars. The companys revenue

  • Athletic Shoes Industry

    4589 Words  | 19 Pages

    Athletic Shoes Industry Strategy Comparison Report of Nike, Inc. and Adidas AG wei 4/30/2010 ABSTRACT This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry, and the companies that operate within it. This analysis includes a comparison of Nike, Inc. and Adidas AG who are footwear manufacturers in the world. However, Nike spent thirty years developing from the

  • Promotion Strategy Of Adidas

    1474 Words  | 6 Pages

    Originality meets Actuality. It is fascinating to read about and study as it is very dynamic and has seen major growth since its inception by two bothers, Adi and Rudolf Dassler, in 1948. Soon after it went public, Rudolf Dassler left Adidas to establish Puma, which is still Adidas’ rival. Headquartered in Germany, with a global presence, it has established its mission to be a “Global leader in sporting goods industry” (Datamonitor). Later you will read about its vast market share and goals to further expand

  • Nike 's Marketing Practises With Puma

    1092 Words  | 5 Pages

    essay begins by discussing the competition between Nike and one of its rivals. This essay will focus on Puma as they are Nike’s rival. Moreover, it will analyse and discuss Nike’s marketing practises with Puma; these two companies will be compared and will be supported by examples and references that will be shown throughout the essay. To begin with, Nike is the world’s largest sports brand while Puma is currently the third largest sports company after Adidas in the sports industry. (Heydt, 2013). Nike’s

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