Puma AG

CASE: IB-88 DATE: 01/04/10 TAOBAO VS. EBAY CHINA Ten to 15 years from now, I think China can be eBay 's largest market on a global basis…. We think China has tremendous long-term potential and we want to do everything we can to maintain 1 our No. 1 position. — Meg Whitman, eBay CEO, 2004 By 2008, Jack Ma, CEO of Alibaba.com Inc., was in a position to consider how to fortify Taobao’s dominant position in China’s online consumer-to-consumer (C2C) market. Ma and his company had come a long way

DISCUSSION QUESTIONS, CASE INTRODUCTION AND KEY POINTS Introduction Under Armour’s rapid rise in the sports apparel industry under its founder and CEO Kevin Plank has surprised many. Plank has turned a company that he started in his grandmother’s basement into a powerful opposing force to Nike. The company’s competitive advantage comes through its focus on performance, and its products have been well received by athletes. The company currently enjoys a strong position as professional athletes

Nike Inc: Eric Eichman Patten University 7/10/15 NIKE INC 2 Table of Contents 1.0 Introduction ............................................................................................... 4 2.0 Copies of the Nike Inc’s financial statements ................................................ 6 3.0 An evaluation of Nike Inc’s financial stability ............................................... 8 a. Nike Inc’s financial stability ......................................................................

Business Analysis and Valuation: IFRS Edition Instructor’s Manual – Discussion Questions Palepu – Healy – Bernard – Peek 2 Instructor 's Manual Dot-Com Crash-3 Instructor’s Manual – Discussion Questions Table of Contents Table of Contents...........................................................................................................3 Chapter 1 A Framework for Business Analysis Using Financial Statements................4 Chapter 2 Strategy Analysis.................

The Bucharest Academy of Economic Studies Master in International Project Management [pic] Corporate Strategy: Analysis of Nike, Inc. Students: Bodea Irina Paula Miu Alina Petrisoaia Dan Popa Andrei Ticmeanu Andrada 2012 The brand name “Nike” is one of the most recognized around the globe. The name is synonymous with high-quality athletic

Nike Marketing Plan By: Marketing Management – MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P's of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business

BP plc[3][4] (LSE: BP, NYSE: BP) is a British multinational oil and gas company headquartered in London, United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by 2011 revenues and is one of the six oil and gas "supermajors".[5][6] It is vertically integrated and operates in all areas of the oil and gas industry, including exploration and production,refining, distribution and marketing, petrochemicals, power generation and trading. It also has renewable