qantas pestel analysis essay

This report largely focuses on constructing a situational analysis of Qantas Airlines. An organisations situational analysis refers to an analysis that consists of ascertaining the key factors that will be used as a basis for development of marketing strategy. (Elliot 2014). Situational analysis consists of the environment analysis (both internal and external environment), competitor’s analysis and finally the swot analysis. By analysing those elements stated above, it is likely that the higher

Qantas Airway Strategic Management BUSM 3125 Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S3301727 Table of Content Executive Summary 3 Background Information 4 SWOT Analysis 5 PESTEL Framework Analysis

PESTEL and Porter’s Five Force Analysis of QANTAS Assessment 2: Report Fiona Anderson, Assessment 2: Report MGT330— Kym Treharne Due Date:10 September 2014 Student Number: 11449245 Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks, this report will assess Qantas’ opportunities and strengths within

A STRATEGIC ANALYSIS REPORT [pic] Content 1. Executive Summary 3 2. PESTEL Analysis 4 Political 4 Economic 4 Social 4 Technology 4 Legal 4 Environmental 5 3. SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 6 Threats 6 4. Competitive Analysis 7 a. History and competition/joint ventures 7 b. Industry size, routes, hubs and passenger numbers 9 5. Financial data 2008 14 6. Jetstar 15 New Mission Statement 15 New Value Statement

2.0 External Analysis Meanwhile the external analysis refers to the people and the process that are outside the organisation and it most unlikely that this factor can be controlled by the organisation. External Analysis can be assessed by using PESTEL. Political Force: Political force describes the impact of politics in marketing decisions. It takes into consideration the influence of a government that may affect the business environment. This includes the business cycle of a nation, monetary policy

Strategic Analysis Report Nav-Star Consultants Prepared for: Michael Lloyd (Tutor) Authors: Stephen Hill (7136196) Rohan Dwyer (6825079) Natalie Fraser (8382719) Vivian Ng (7660162) Due: 25/05/2012 Word Count: 2385 Tutorial: Thursday 1800-1900 Qantas Head Office 203 Coward Street Mascot NSW 2020 Ph: (02) 9691 3636 Fax: (02) 8222 4700 MGB309: Strategic Management Semester 1, 2012 Contents 1 2 3 Preface ...........................................................................

IBU5COR ASSIGNMENT Defending Territory Case Studies Analysis Submitted by SEEMAB ALAM (17480932) Table of Contents Introduction………………………………………………………………………...3 External Environment Analysis……………………………………………………..3 General Environment Analysis……………………………………………………...3 Industry environment………………………………………………………………..4 The competitive Environment……………………………………………………….5 Opportunities and threats…………………………………………………………....6 Internal Analysis…………………………………………………………………….6 Tangible and Intangible Resources…………………………………………………

goods and animal transport services. The diagram is company’s every week flights, and we can observe it directly. 1.3 Competition Analysis Virgin Australia is facing competition from both international market and domestic market. The major competitor is Qantas Airways Limited which is the largest airline in Australia base on the number in fleet. Qantas has 244 aircrafts and Virgin Australia has 128 aircrafts according to Australian civil aircraft register search on ‘Civil Aviation Safety

Laura Tumbers Katie Horne Laura Field Executive Summary The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the

the impact of the organization (Philip Kotler, 1999). PEST analysis was used extensively to analyse the strategic management of an organization (Drucker, 2006) in which PEST stands for Political, Economic, Social and Technology. Tennent and Friend (2011) suggested an extension for this which is referred to as PESTEL which in addition to the above-mentioned aspects included environmental and legal factors. The analysis of SIA based on PESTEL is discussed below. a) Political aspects: SIA has “Open