Qantas

5/6/2011 S23220059 | Ken Koh Cong Kang | JETSTAR AIRWAYS | MCD 2050 Marketing Major Assignment | Table of Contents Executive Summary3 1. Introduction4 1.1Purpose of Report4 1.2 Background of Jetstar4 1.3 Segmentation5 1.4 Plan of Report5 2. Discussion6 2.1 Product Category6 2.2 Major Competitors6 2.3 Brand Package and Label7 2.3.1 Brand7 2.3.2 Package8 2.3.1 Label9 2.4 Target Segments10 2.5 Needs and Wants11 3. Conclusion13 4. Recommendations14 5. Reference List15

went on to become a “new-world carrier” (Virgin Blue media release, 2011). This low cost airline went on to become a full-service airline by 2012 with the name of Virgin Australia. Since the year 2000 the airlines grew rapidly and posed threat to Qantas airline and over the years Virgin Blue looking at the marketing trends and characteristics of the aviation industry grew into a Full Service Airline and is considered a four star airline by research consultancy firm Skytrax.

The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player, namely Valueair, Tiger Airways, Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore, and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price, terrorist threat and restrictive govt policies

total revenue as well as the second largest airline group in Europe. British Airways was the creator of the Oneworld airline alliance in which it has formed a strategic partnership with other industry players such as American Airlines in the U.S. and Qantas Airlines in Australia. Given the size and breadth of the company, a stakeholder analysis must cover a lot of ground. This analysis will look at the different groups of stakeholders that are concerned with the performance of this organization.

Exam cases:  Kodak  Virgin  Australia Post Pre-seen exam information Semester 2 2012 Global Strategy and Leadership © CPA Australia Ltd 2012 Case Scenario 1 Kodak case facts Eastman Kodak Company (Kodak) was founded in the late 19th century by amateur photographer George Eastman in Rochester, New York. With the slogan ‘you press the button, we do the rest,’ Kodak gave consumers the first simple camera in 1888, making a cumbersome and complicated process easy to use and readily

dedicated operators of transport. Qantas has been recognised as the only global airline situated in Australia. In the year 2001 to 2002, the share market of Australian airlines fell from 37.5% to 35.2%. This was partly due to the fact that they had ceased the operations of Ansett International due to the collapse of Ansett Group. Ansett international was a company owned by Australia having the majority shares of 51%. In the duration of 2001 to 2002, the market shares of Qantas regarding passenger routes

References…………………………………………………………………………….9 Introduction Qantas airline was first set up in Queensland, Australia in 1920 by to veterans. In civil aviation industry Qantas has made their reputation and become the symbol of reliability, security and advanced technology in customer service. Apart from the main business of passenger and cargo transport, Qantas also has many subsidiaries companies including Qantas link, Jet star etc. At the present time Qantas is one of the leading long haul airline companies

Introduction: A major restructuring has been taken by the Qantas in 2013. On 31st March 2013 it was seen that two Airbus 380 flights flew over Sydney Harbour in order to mark the alliance between the Emirates and Qantas. It is known that Qantas is an Australian icon and it has been present in the country since 1920s. Qantas is the flag carrier airline which nicknamed as “The Flying kangaroo”. The airline is based in Sydney and it has a market share of 65% in the domestic market of Australia. It carries

Tiger airlines introduction has inescapably threatened Jetstar’s future revenue, so much so that Qantas chief executive Alan Joyce said that "Jetstar was seeing that, so to be competitive at the leisure end we believed Jetstar needed to have direct Melbourne Tullamarine to Sydney services complementing its Avalon operations, assuring that profitable

as a business, with stores located in the likes of Singapore, Fiji, Vanuatu, and throughout Australia. Introduction of Qantas Founded in 1920, Qantas has grown to be Australia’s leading domestic and international airline. The company has built “a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.” Today, Qantas offers services across 182 destinations in 44 countries, which include Australia, Asia and the Pacific, the Americans, Europe