Qingdao

Brand Management Part 1 Lecturer: Francesco P. Veneziano Submitted by: Neyn 002FM005 11th June, 2008 Page 1 Contents Introduction Executive Summary The Company History Milestones Locations over the world Page 3 Page 6 Page 9 Page 9 Page 13 Page 17 Actual Marketing Marketing mix (4ps) SWOT, PEST analysis of the company Brand Strategy Doctrine Page 18 Page 18 Page 28 Page 36 Financial (3 years) Balance Sheet (2005 / 2006 / 2007) Income Statement (2005 / 2006 / 2007)

Case Study of SAIC Acquiring Ssangyong Motor Company By Cheryl, Linda, Vianne, Ivy, Danna and Bob Class 1, English Trade, SCNU 2011/12/01 Content 1. Introduction 2 1.1 Scale of Entry and Strategic Commitments 2 1.2 Establishing mode 2 2. External macro environment analysis 3 2.1 Political 3 2.1.1 Country’s situation 3 2.1.2 Shanghai’s situation 3 2.2 Economic 4 2.2.1 Cost of production 4 2.2.2 Currency exchange rates

Yantian currently handles about 20% of Nikes volume from China, and approximately 10% is shipped from the port of Qingdao (Field, 2003a). The Yantian port has increased efficiency due to the close proximity to the Nike factory base, and quicker transits to the States (Field, 2003a). Nike places more importance on choosing the right local partners, not just the right

Primary Tourist Destinations of the World Introduction The objective of this study is to examine the primary tourist destinations for the world and to examine the tourism receipts generated by these specific destinations. Toward this end, this work will review the recent literature published reporting on tourist destinations. I. Receipts for 2010 by Region Tourist destinations for Europe is reported at 306.4 billion for 2010 with the Southern Mediterranean claiming 118.7 billion, Western Europe

9-705-460 REV: APRIL 14, 2005 DAVID B. YOFFIE Wal-Mart, 2005 As Wal-Mart entered 2005, it stood as the largest company in the world. The company boasted nearly $260 billion in sales, managed over 5,000 stores in 10 countries, and employed over 1.5 million people worldwide. Entering its 42nd year of operations, Wal-Mart continued to draw price-conscious shoppers with everyday low prices and convenient store hours; over 100 million customers visited Wal-Mart stores each week.1 Nonetheless

Situation 2.1 Tsingtao Brewery-marketing and business strategy China has become the second beer market in the world today. Tsingtao Brewery is the top beer manufacturer in China. The Tsingtao Brewery was founded in 1903 by German settlers in Qingdao, China.

Contents A1. 4 a. Marketing Management 4 b. PESTEL Factors 4 Political Factors 4 Economic Factors 4 Social Factors 4 Technology Factors 5 Environmental factors 5 Legal factors 5 c). 3 Aspects of product Tropicana chosen from PepsiCo 6 A2. 8 a). Who are reseller 8 b). Types of Segmentation 8 1. Geographic Segmentation 8 2. Demographic segmentation 8 3. Psychographic segmentation 8 4. Behavioral segmentation 8 c. Factors affect pricing decision 9 Internal Factors 9 Organizational Factors 9 Marketing

The most dominant problem addressed in the case that Haier is facing is that it lacks of brand popularity in the global market, comparing to its direct competitors such as Whirlpool, GE appliances, and Electrolux. Even though Haier made its effort to amplify its brand image and popularity globally by making a bid to acquire Maytag Corporation yet did not succeed, it is still difficult for Haier to enter the high-end segment of the US white goods market. According to statistics from Euromonitor, Haier’s

Multinational Firms are inherently Regional, rather than Global 1 Oxford Economics, (2011). Economic Benefits from Air Transport in Singapore. Russell, E. (2007, 07, 06). Prying open ASEAN's skies GlobalEDGE, Michigan State University, (2013). Singapore: Economy Singapore Airlines, (2013). Where We Fly. Singapore Airlines, (2013). About Singapore Airlines. Singapore Airlines, (2013). Where We Fly. Mutzabaugh, (2010, 12, 14). U.S., European airlines no longer world's biggest, IATA says

For the exclusive use of M. Hossain rP os t HKU948 SAY GOO op yo KITCHEN BEST: ETHICS WHEN DOING CROSSBOUNDARY BUSINESS IN SOUTHERN CHINA I believe you need to set big goals that challenge people to get big results. - Henry Chan, chief executive, Kitchen Best tC Kitchen Best Appliance Co. Ltd was a home electrical appliances company based in Hong Kong with its own manufacturing plant in Guangdong province. The company was founded by Hong Kong businessman Chan Dong-hwa. In 2008, Chan handed