Quaker Oats Company

offers Tropicana orange, Gatorade sport drink, SoBe tea, and Aquafina water for its beverages product lines. PepsiCo also owned Frito-Lay, one of the world largest producers of snack, that offers products such as Lay’s, Dorritos, Cheetos, etc. Quaker Oats, producer of cereals and snack bars, is also a part of PepsiCo. PepsiCo offers many products in the-non alcoholic beverages and breakfast cereals industry. PepsiCo operates its own bottling and distribution facilities, and it produced roughly 50%

mix. They created the trademark after visiting a theater and seeing women in blackface, aprons, and red bandanas doing a performance of a song entitled "Old Aunt Jemima." This popular song of the time inspired them to use this very image as their company logo. Rutt and Underwood used many different ways to exploit this new image. They used posters, live appearances, memorabilia, and of course on the product itself. These two men practiced advertising in a way where it quickly linked image and

will be discussed are the vision and mission of PepsiCo, the background and history of the company, the external and internal forces of PepsiCo’s business environment, PepsiCo’s strategic marketing plan, and a conclusion and recommendations on how the PepsiCo company can improve their business strategy to stay competitive in years to come. Vision and Mission The vision of PepsiCo is to be a responsible company that supports

over 80 nations (Huang, Sarigöllü, 2012). Gatorade has also successfully created a unique distribution-based niche for themselves, gaining the loyalty and trust of food and beverage retailers globally (Huang, Sarigöllü, 2012). This has helped the company gain more shelf-space in retail locations, accelerate its new product development efforts, and also ensure a higher level of cooperation with channel partners over each successful product generation (Tallon, 2009). Gatorade has succeeded as a brand

the mission, vision, values, and goals of the corporation, the company must ensure that everything is being possible done to uphold the mission, vision, values, and goals of the corporation. Not fulfilling the mission, vision, values, and goals that were established can have a very negative impact on any corporation. In this assignment, I will discuss the importance of a corporation fulfilling its mission and vision statement. The company that I will be using for an example in this assignment is PepsiCo

Name Indra Krishnamurthy Nooyi Profession Chairwoman and Chief executive officer of PepsiCo Date of Birth 28th October 1955 Birth Place Chennai, Tamil Nadu, India Religion Hindu Nationality Indian American Family Father - Krishnamurthy (Accountant in State bank of Hyderabad) Mother - Shantha Krishnamurthy Brother - Narayan Krishnamurthy Elder sister - Chandrika Tandon Grandfather - A. Narayana Sarma (a retired district judge) Aunt - Aruna Sairam (Classical Singer) Husband - Raj Kishan

the founder, owner and CEO of Greensboro-based Source Beverages, a thriving energy drink company with expected revenues of $2 million this year and distribution in more than 20 states.

contributor of the food-processing industry. With key competitors such as Kellogg Company, Post Holdings, Inc., and Quaker Oats Company, (BLOOMBERG) staying abreast each changing market is a vital component for success. First entering the New York Stock exchange in 1928, General Mills, Inc. has remained a publicly traded company that illustrates the ability to compete in this market ever since. In the fiscal year 2015, the company had net sales of $18.7 billion, providing them with 57.83% of the market capitalization

fourth-largest distributor of beverages and snack foods, which provides a continually increasing stock for its shareholders. While shareholders are being taken care of, Employees are also on the priority list. Social. PepsiCo is an international company that employees approximately 294 thousand. The employees are provided with a supportive, safe, and empowering workplace. PepsiCo provides training and education to employees at every level. PepsiCo has a university that offers online and classroom

|8 | | | | | |4. |History of Company