Quaker Oats Company

Have you ever wondered who invented Gatorade, what are some facts about that person, and how was Gatorade invented? Well, James Robert Cade was born on September 26, 1927. He went by Robert. Robert had a mom named Winifred, dad named Robert and little sister, Thelma. In 1945, World War II was raging. So, Robert joined the U.S. Navy shortly before graduation. In 1948, Robert left the Navy and attended college. In 1950, Robert began Southwestern Medical School f the University of Texas and Dallas

Introduction Immigrants of all kind come to the United States (US) in the eighteenth and nineteenth century. The U.S. was a strong magnet for immigrants, giving them opportunities to start farming or urban employment. There was a worldwide financial collapse enhanced the speed of immigration to the U.S. Between the years 1845 to 1854 there was a great invasion of immigrants in U.S. history (Tindall, Shi, 2013). The Irish immigrants by 1850 made up over half the population of Boston and New York

Gatorade Introduction Gatorade is a product line based for athletes. It manufactures sports themed beverages and food products to enhance performance in whichever sport of choice. The idea of Gatorade was come upon by a coach who was noticing his players being affected greatly by heat related illnesses, thus a team of researchers discovered key factors as to why these athletes were becoming ill, and later created what we now know as Gatorade. Gatorade has become one of the most popular sports

------------------------------------------------- Table of Contents 1. Executive summary 2. Introduction to the company 3. Industry Analysis of the Beverage Market 4. PepsiCo SWAT Analysis 5. Environmental scan of today’s carbonated beverage marketplace 5. Target Markets 6. Marketing Mix a) Product b) Price c) Place d) Promotion 7. Main Strategies 8. Monitoring and Control 9. Observation and Recommendations 10. Conclusion 11. References 1. EXECUTIVE SUMMARY

In the article ”The story of Steve Jobs: An inspiration or a cautionary tale”, by Ben Austen, the author claims that damaging norms of social or business collaboration that stands amongst you and what you want was Jobs most important lesson. A few entrepreneurs from all over the world now see Jobs and his ways of running a successful business as a holy scripture. In many ways Steve Jobs can be seen as a good influence when it comes to entrepreneurship because of the outcome of his business. On the

second Food and Beverage Company in the world (Market position). • Strong product portfolio and provides a variety of different beverages and foods. • Stable high earning brands versus the main competitors. • Better customer service and customer satisfaction record. • Strong distribution channels and logistics. B. Weaknesses:

Company Overview PepsiCo, Inc. (PEP), whose corporate headquarters is located in Purchase, NY was incorporated in Delaware in 1919 and then reincorporated on November 13, 1986. It is a globally known food and beverage company. The current CEO is Indra K Nooyi. The company manufactures, markets, sells and distributes a variety of beverages and foods in more than 200 countries. These beverages and foods consist of carbonated and non-carbonated beverages, savory snacks, breakfast foods and much more

savory meal got passed from Germany to America’s hands? Thats correct, the 1893 Chicago Fair. Other foods that are eaten daily without a thought originally came from that exact fair. Cracker Jack, Juicy Fruit gum, Quaker Oats, and Shredded Wheat, even Aunt Jemima pancake mix, whose company is earning over 900 million a year. Even Milton Hershey bought a European exhibitor's chocolate manufacturing equipment and added chocolate products to his caramel manufacturing business, and carbonated water

Cola Wars Continue: Coke and Pepsi in 2006 1. Why is the soft drink industry so profitable? In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD, the introduction of diet and flavored varieties, and brand extensions

Strong Brand Presence Globally PepsiCo is sold in more than 200 countries, where in some of those countries Pepsi is the number one food and beverage company, such as the United States, Canada, and Saudi Arabia. The growing middle class people globally makes the demand of high quality products such as PepsiCo increases. The American food and beverage company has been established in China for more than thirty years and the products are even one of the most popular product of its kind, such as Lay’s (Nooyi