Ready-to-wear

became more fashion conscience. Up in till Rice was appointed, Burton 's menswear specialised in made-to-measure suits but young males were buying more ready to wear clothes. Competition was becoming stronger, coming from Italian designers, which offered ready to wear suits and more colourful casual clothes. Not only were these garments ready to wear but also they were less expensive to buy. This was becoming a serious problem for Burtons and changes had to be made. The first decision Rice made was

February 22, 1956), Seventh Avenue 's legendary fashion entrepreneur, once influenced American Fashion with her brilliant fashion savvy. From the 1920s to the 1960s, her name was synonymous with high fashion, an elegant couture collection and ready to wear lines. Born March 15, 1886 in Vienna, Austria as Henrietta Kanengeiser, she was the second of seven children. She emigrated with her family to the United Sates as a young girl, following a disatrous fire that destroyed the family home in 1892

second Golden Thimble, and debuted his first Ready-to-Wear collection. In 1989, Christian Lacroix introduced his first line of accessories including jewelry, handbags, shoes, glasses, scarves, and ties. Also, during this year he celebrated the opening of boutiques in Paris, Arles, Aix-en-Provence, Toulouse, London, Geneva, and Japan. In 1994, he created the “Bazar” line, a collection based more on folklore and historical time periods than his Ready-to-Wear and Haute Couture lines. In 1995, Lacroix launched

success doesn’t come from just only what it sells but how it sells them. The secret to Zara’s achievement is mostly because of Zara deliveries fast-fashion, a model which emphasizes its strategy in focusing on manufacturing catwalk fashion to ready-to-wear clothing quickly and efficiently to allow customers to buy latest trend clothing at the lowest price. "Instead of betting tomorrow's hot look, Zara can wait to see what customers are actually buying-and make that" one analyst has said. Most brands

Alexander McQueen was born on 16th March 1969 in Lewisham, London to Scottish parents. He was the youngest of the six children, he knew from a very young age that he wanted to become a fashion designer, to pursue his interest he started designing clothes for his sisters. McQueen attended the Rockbey School of Art at the age of 16 and left it for an apprenticeship at Anderson & Sheppard before joining theatrical costumers Angels and Burmans, during his apprenticeship period he attended a workshop

was a famous French fashion designer and the founder of international fashion brand Chanel. Coco Chanel was a rebel of the 20th century as she did not follow the fashion norms during the time in her designs. From the 1920s to the 1950s, women used to wear corseted silhouettes that were fancy and excessive. However, Coco Chanel designed clothing for women that were more practical, comfortable and elegant. She daringly rebelled against many fashion restrictions for women during her time. The reason why

The concept of marketing is the action or business of bringing or sending a product or commodity to the market. (Oxford English Dictionary) Fashion Marketing differs from the marketing of other goods because of the uniqueness of the merchandise. “According to the Parson’s School of Design, fashion marketing is the process of analyzing, developing, and marketing current fashion trends into sales strategies.” (IJMBT) In fashion marketing, consumers are the creators by virtue of their adoption and rejection

as design capacity. Leading companies operating in the ready-to-wear sector concentrated on opening domestic and international stores. Hence, thanks to its flexible production structure, Turkish ready-to-wear sector produces fashionable products with high benefit by adapting appropriately to changing fashion trends." (The Republic of Turkey, Ministry of Economy-Sector Reports, Ready-to-Wear Sector) The world’s leading brand in the ready-to-wear sector has been the Inditex Group with Spanish origin

designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry. Haute Couture Haute Couture is the French term for high fashion, and it relates to the

ABSTRACT: The project analysis the potential consumer of ready-to-wear ethnic wear for hypermarket format in terms of demographic and psychographic. The journey starts with designing of a questionnaire so as to conduct a primary survey which would help to develop the demographic and psychographic profile. The questionnaire developed was in a way that the target audience can be categorized and the audience with highest potential was selected and studied in detail. The final outcome of the research