Real Madrid

REAL MADRID CASE STUDY Summary Real Madrid is one of the most storied sports franchises in the world. It is one of the few sports teams with international appeal to a very broad fan base. This case delves into how Real Madrid transitioned from a good soccer team with a winning history into the global sports juggernaut we know today. We first examined Real Madrid’s revenue streams and found that from their inception through the 1970s their business model was based almost entirely on their

better? Both giants in their own right, Barcelona and Real Madrid have traded success and feuded for a very long time. Both sets of fans have fought over which team is better – comparing players, stats, style of play, managers, stadiums, etc. B) What is your thesis? (this will be different than the Classical model thesis) Through the giant rivalry where both teams boast world-class talent, tactical managers and large finances behind them, Real Madrid and Barcelona have established themselves as two

how Real Madrid went from a local to global organization and turned into one of the most well known football clubs in the world by leveraging its brand equity and implementing successful marketing programmes throughout the world. Real Madrid was ranked the richest football club in the world in 2009-10, according to Delloitte Football Club Annual Report with €438.6m in revenue. (Goal.com, 2011) 1) Brand values and positioning Brand awareness For the first 100 years of its story, Real Madrid

Real Madrid is perhaps the most famous football club not only in Europe but also throughout the world. This team has its fans even in the most distant points of the Earth. The team has a record the most league titles in Spain, whereas the club has the biggest financial budget in the world. March 6, 1902, the two brothers Palacios, Pedrosa and Julián founded the football club Madrid, and after eighteen years the Spanish King Alfonso XIII awarded the capital team Sociedad with the royal title “Real”

Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902, this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning point in the club’s history came with Bernabeu, Real Madrid CF appointed president (1943).He created the strongest brand in soccer synonym of prestige and champions, wining 6 European Cups. He coined “best in Europe” by international press

community, as a part of this community, I choose Real Madrid fans club my discourse community, Real Madrid is a legend team in Spain and Europe, it has millions of crazy fans around the world, these fans follow every detail about the team, RMFC ’’Real Married Fans Club’’ is community founded in 2012 under the name of ‘’Pena Madridista’’, it has activity’s around the world , most of their activates in Facebook, they have the loyalty to Real Madrid . The characteristics of this community apply to the

best teams. This is the result of superior publicity that translates into European teams having healthier salary. The two note worthy teams from Europe are Manchester United and Real Madrid. They are both teams in the upper echelon of their respective leagues and are regulars in the European champions leagues. Real Madrid is a powerhouse in the Spanish top leagues or ‘La liga’ and has been since the 1980s. They capitalized on their early success and built a brand of excellence and unapologetic spending

Abstract Real Madrid Club de Fútbol has a storied past. In the past decade, they were able to overcome extensive financial difficulties and assemble a first team containing seven of the top players in the world. These players were called the “Galácticos.” The Galácticos were the core of a complete business reformation pioneered by the President of the club, Florentino Peréz, a Spanish business mogul. Under his guidance, brand recognition expanded greatly, and cash flows increased drastically

[3] commonly known as Cristiano Ronaldo, is a Portuguesefootballer who plays as a forward for Spanish La Liga club Real Madrid and who serves as captain of the Portuguese national team. Ronaldo became the most expensive footballer in history after moving from Manchester United to Real Madrid in a transfer worth £80 million (€93.9 million/$131.6 million). In addition, his contract with Real Madrid, in which he is paid €12 million per year, makes him one of the highest-paid footballers in the world,[4] and

opened the Alfredo Di Stéfano stadium (Now used for Real Madrid Castilla matches and Real Madrid training ground). Ramón Calderón was elected as club president on 2 July 2006 and quickly signed Fabio Capello as the new coach and Mijatović as the new sporting director. Real won the La Liga title in 2007 for the first time in four years but Capello was cut loose. On the 9th June 2007, Real played against Real Zaragoza at La Romareda. Zaragoza led Real 2–1 at the nearing end of the match. A late Van Nistelrooy