red bull swot analysis essay

improve the strategy of Red Bull in the United Kingdom over the next 20 years, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porter’s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: • Market Leader – Red Bull maintains its lead as the

Red Bull’s products are non proprietary and can be easily duplicated. Competitor in these segments provides a slightly differentiated product across the globe. In the past, during its expansion in Europe, Red Bull’s success attracted dozens of competitor duplicating its product. In one example in the past during its expansion into the German market, it held a market leader position but when Red Bull experienced a short fall in production, it was quickly superseded by one of its competitor Flying

Red Bull Energy drink was founded in the 1980s by Austrian entrepreneur Dietrich Mateschitz in partnership with Chaleo Yoovidhya. This came as an inspiration to an existing drink called Krating Daeng, which was introduced in Thailand by Chaleo Yoovidhya. Dietrich modified the ingredients and the first red bull drink was sold in Austria in the year 1987. Red Bull is available in 169 countries and around 5.9 billion were sold in the year 2015 around the world. It has grown and has now become the highest

Compared to companies like “Coca-Cola, Pepsi, and Monster”, Red Bull emerges as a threat for several reasons (Kotler, Keller 582). The main reason Red Bull stands above these competitors is that of their unique communication strategies. Red Bull primarily focuses on event sponsorship and word of mouth but, sampling, point-of-purchase displays, celebrity endorsement, and typical advertisement and promotion strategies (social media) are vital to the organization too (Kotler, Keller 561). Their methods

of Red bull by the Thai businessman Chaleo Yoovidhya and also the co-founder Dietrich Mateschitz in the April of 1987, the Red bull organization was headquartered in Austria. With Mateschitz's old friend Kastner who ran an advertising agency in Frankfurt, the partners created one of a kind promoting procedures and strategies. Red bull energy drink was first sold in its home market Austria and the Red bull was the initial and main company that has delivered an energy drink to the market. "Red bull

SWOT Strengths Industry leadership Throughout the world, Red bull is the leader in the energy drinks market with annual sales of billion dollars. According to the statistics, in year 2003 red bull achieved 80% brand share of the energy drinks in market. Since year 2000 (compare to 1990s), it has been a clear shakeout, and fewer new brands are launching new products to the market. Furthermore many products offered by leading drink manufacturers could not compete with Red bull in the market, such

MARKETING AUDIT This phase provides analysis on current phase and opportunities of Red Bull using Situation analysis and SWOT analysis (see appendix 2). Authoritative writers like Kotler (1977), define marketing audit as an instrument to judge an organization’s overall commitment to a market orientation. Marketing audit helps in increasing the profitability of the company (Kotler, 1999). INTERNAL ANALYSIS i. The Company The organization 's inside investigation manages the organization 's

University of Newcastle. It is the first part of the marketing plan for Red Bull, the leader of energy drinks market. The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details. The current objectives of the Red Bull are to stay in the same position as the leader, to be the brand icon of the extreme sports and to expand the existing markets. Red Bull has used some strategies to reach these goals, such as extending the product

match the success of the energy drink powerhouse, Red Bull. Red Bull was founded in Austria in 1984, and since then has grown rapidly, while also inventing new marketing strategies along the way. According to Forbes, Red Bull is the “76th worldwide most valuable brand”, which is estimated to be worth 7.2 billion dollars. “The brand that gives you wings sold 5.6 billion cans, up 4%, across 170 countries in 2014” (Badenhausen, 2015). On

PLAN Red Bull Table of Contents 1. Executive Summary 2. Company Descriptions Red Bull is an energy drink found by Dietrich Mateschitz in Austria in 1984 and began to sell there in 1987 with special marketing strategy, which opened up a new product category in the world in the meantime. Red Bull now contains four types including the original Red Bull energy drink and the other one of sugar-free, the Red Bull energy shot and Red Bull Cola. With increasing demands of Red Bull, it soon