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Positioning In this section, we will analyze how Leica is positioned in the market. What makes it different than any other brand? Brand positioning is an important concept in the marketing strategy. It is at the heart of every strategy in the market. It is how a company or a brand’s products and offerings are designed differently in a way that is placed uniquely in the mind of customers compared to competitors. We've been experiencing a period of a changed photographic business sector. There was

FUJIFILM X-T20 Review Aside from its compact size, the Fujifilm X-T20 is also lightweight and packed with more features that make taking pictures fun, easy and with high-quality images on print and otherwise. With the option to take snaps fully automatic, it will soon become one of the best photography tools on the market. The design of the X-T20, however, is familiar to anyone acquainted with the Fujifilm X-T2, X-T10, and X-T1. In fact, it is similar to the X-T2, except for a lower cost. And anyone

Ways to Take Epic Travel Photos Alone Taking amazing photos relies on paying attention to every detail. D. Scott Carruthers, an experienced photographer, has developed a list of iconic and scenic places to take pictures. Read on to see the different options to take photos. Self-timed Photos Majority of cameras, GoPros and smartphones have an option for timers. Some apps can be downloaded so if you don't have a timer on your smartphone there is no need to worry. Self-timer is excellent for people

Target Costing: Nissan v. Olympus Overview: Nissan Motor Company was the world’s 4th largest automobile manufacturer in 1990. They had 10% of the market for cars and trucks, with roughly 2 million passenger cars being produced each year. To increase its market share, Nissan implemented a plan to achieve domestic sales of 1.5 million cars by 1992. It also sought to obtain the number one rating in customer satisfaction. The company tried to develop a plan to produce a line of automobiles that

Photography is a word derived from the Greek words, photos meaning "light" and graphein meaning "to draw” (History of Photography). The word was first used by the scientist Sir John F.W. Herschel in 1839 (History of Photography and the Camera). It is a method of recording images by the action of light, or related radiation, on a sensitive material. The end of the 19th century was an important time in camera history. Shutters were incorporated into cameras, the size of the devices decreased and these

Hi! In this discussion, we’ll look at how a DSLR camera works and how the light travels inside a DSLR camera. First, we’ll look at the cross-sectional view of a DSLR camera. That means if you take a camera and cut it open through the center and look at it from the side this is how it looks like. And it’s called the side cross-sectional view. Now let’s see what are the elements that are inside the camera. These are the lens elements. Those are the glass pieces inside the lens. These are just representational

Cameras are to photographers as paints and brushers are to painters. With the right angle, lighting, and composition, a photographer can turn a simple scene into a work of art. Cameras capture moments that would otherwise be lost, and allows them to be saved and shared. They create photos which reveal how beautiful life is; they tell a wordless story. Each photographer has their own favorites, own style, and own experiences which call for certain types of cameras. The most popular cameras are Point-and-Shoot

As someone who enjoys doing various forms of arts and crafts, through my love for creating things in particular, I found that by working wholeheartedly in every task I do, I find more and more of myself in what I can achieve. Vincent Van Gogh’s quote, “It is good to love many things, for therein lies the true strength, and whosoever loves much performs much, and can accomplish much, and what is done in love is well done” has stuck to me ever since I read it. Growing up I have always loved art, whether

Assignment 4 Answer #1: Canon - XA20 Professional HD Camcorder Canon - VIXIA HF R700 HD Flash Memory Camcorder High-end digital camcorder. [1] Hand-held digital camcorder. [2] Zooms distant objects with 20x optical/400x digital zoom. [1] Zooms distant objects with 32x optical/1140x digital zoom. [2] Has complementary metal–oxide–semiconductor (CMOS) sensor to provide crystal-clear images with 1920 x 1080 resolution. [1] Has (CMOS) sensor to provide clear video and clear still images with 1920 x

Ever see a spectacular photo of a flower online and wonder the process behind that picture? Well, professional photographers buy expensive equipment like, lenses, tripods and extension tubes to take clear crisp photos that have a blurred background. They use composition techniques like the angle of attack to change the look of their photo. Finally, professionals edit their photos to make colors pop, brighten shadows and darken highlights. Using good equipment, skill and editing, professional photographers