REI

REI is an acronym Recreational Equipment Inc. This is an American retail and free services corporation that aims at providing fun to the citizens of America at large. It is one of the best service providers when it comes to hiking, camping, sporting and other traveling equipment. The U.S economy is growing rapidly and therefore it has affect any business organization of a firm. The current economic state affects the retail services of REI in the following ways. The U.S. Economy has truly possessed

in embarrassment, while Rei had his hand over his face pushing his glasses up, covering the not-so-well-hidden blush on his face. Gou’s hand twitched. She grabbed Kagura’s fan off the floor and smacked Nagisa upside the head in

and Mary Anderson established REI as a cooperative in 1938 by signing up its first 23 members. At the time, the company was named Recreational Equipment Cooperative and its purpose was to serve mountaineers by providing them with reasonably priced, quality climbing and mountaineering equipment. The co-op grew and by 1940 they celebrated 200 members and annual sales of $3,000. In 1956 REI incorporated and changed its name to Recreational Equipment, Inc. By 1960, REI had 20,000 members and annual

The marketing environment for REI is immensely complicated. While some aspects of marketing, including price, promotion, product and place is within the company’s controls, other external factors are not. Factors external to REI’s control include local and global economic factors, legal and regulatory forces, socio-cultural trends, and technology. Major elements of the U.S. economy affecting REI’s retail operations include consumer confidence, interest rates, and inflation. All three elements

recommendations will be based on this. REI focus greatly on the impact that their business has on the environment. They continuously work on finding new and innovative solution that will help reduce these negative effects. Their corporate mission

Equipment Incorporated (REI) specializes in outdoor apparel and equipment as a national retail cooperative. As a cooperative for this firm, 5.1 million members consist of the consumers themselves and in turn receive a percentage of the firm’s profits every year, receive discounts on goods, and engage in board member voting. All in REI generates $1.93 billion in revenue. The community is also highly valued with devotion towards philanthropic activities and advocacy programs. REI was founded in the 1930s

REI. REI carries a wide assortment of camping and hiking gear and equipment. Products include, amongst other, tents, sleeping bags, hammocks, and coolers. REI launched their ‘REI Co-op’ private label brand in 2014. It was an extremely successful launch with sales exceeding $1 million in less than 20 days (“NewsRoom”, 2015). REI also have private partnerships with several U.S. and overseas manufacturers through which they offer exclusive brands, like Novara and evrgrn. REI also carries several

Visit the REI Web site and select a product category, such as outdoor apparel. Review the category and determine what you believe is the company's marketing strategy for that category. When visiting the REI website, the first image you see is a bike. This unconsciously drew me to the cycle drop down. REI breaks down their products into these categories, biking, climbing, paddle, run, snow, etc. Within each you find just about everything you could need for that activity. Other sites seem to creak

REI, like all businesses in the U.S., is compelled by law to comply with numerous business laws and legal regulations. Some regulations, like the clean air act, apply to specific industries, while others, like tax laws, apply to all businesses operated within the U.S. As result, REI is required to comply with all local, state, and federal tax laws. Being a cooperative, REI is not required to submit Securities and Exchange Commission (SEC) filings, but it is required to file similar reports to

In October of 2005 REI took a progressive step to enhance their already impressive employee benefit package. Treating their employees generously has proven to be a successful business model for REI. The idea was to ensure that the quality of their customer service is at its highest level. REI maintains that keeping employees satisfied will pay off in the long run, “The underlying assumption of total quality management is that if you do things right the first time you will reduce rework, scrap