Relationship management

StubHub needs a better technology system to improve their business, starting by improving their current Customer Relation Management (CRM). According to a review website called Site Jabber, StubHub has a really bad reputation and bad reviews; receiving an overall score of two out of five (StubHub Reviews, 2016). Within this website there are 183 reviews regarding StubHub, 126 of them scoring a one star rating. The comments made about the often encourage other readers to avoid using and buying from

Relationship marketing is very important concept to attract and keep the customers in organizations. In modern business world, marketing focus reflect the move away from transactional marketing to relationship marketing. Establishing, maintaining and enhancing customer relationships have always been an important aspect of business. However, over the last few years there has been a significant increase in customer relationship marketing (CRM). The concept of customer relationship marketing (CRM) is

what it is likely to be. - The best outcome for you is likely to involve some compromise (It is unlikely to be your ‘perfect’ outcome). 24. How do ethics affect your role managing customer service? - Effects of products/services and in relationships with stakeholders. That attention to business ethics is critical during times of fundamental change -- times much like those faced now by businesses, both nonprofit and for-profit. In times of fundamental change, values that were previously taken

Results/Findings In order to collect information from the customer 's perspective of the establishment, a survey was circulated to a selected few of customers from a range of demographics such as age and gender as well as non-customers were included. Due to the time restriction, it was difficult to extensively delve into the geographic demographic. The survey also posed the question on what the participants purchased from the establishment, what motivated them to purchase there as well as what makes

effectiveness of loyalty on customer retention. Loyalty program often considered as value sharing or enhancement instrument. Sabol, 2002) addressed that value enhancement function is important because of ability to provide superior value to customer relationship and retention. Loyalty program provide value to consumer in two stages. (Bolton, 2000), has explained stages in brief that in the first stage program points are issued to customer and the second stage when customer redeemed those points. Though

were already in the pipeline. Fifth, that loyalty of the users by providing business application through the marketplace platform and becoming an integrated part of users’ business operations. For example, it launched an internet based business management application called Alisoft Export Edition, developed by sister company Alisoft, for users based in China. Lastly, the underlying objectives would be expand its users and revenue base, widen geographic coverage, enhance content and service offerings

they entered it. Also this journal showed that the wide variety of the products offered on the online sites will bring the store to the shoppers rather than customers to the stores in which will increase the sales. This what was though by Zappos management as they were only a shoes retailer and then they start to offer many lines to achieve the variety. Recommendations for Zappos Company: From this case analysis noticed that Zappos Company succeeded in recognizing and closing any service gap by

1. Define value creation and the components that can be used to determine value creation per unit. How is value creation related to competitive advantage? Value creation is creating value for the customer. Being able to solve or meet the customer requirements. Value is created whenever an action is taken for which the benefit exceeds the cost. Value creation per unit includes the following components: • V-P = Consumer Surplus • P-C = Profit margin • V-C = Value created where o V = Value o P = Price

important process is the development of products, they have a huge catalog and you can find a new products section in their web page, so the development of new products must be relevant for them, but they must change their focus to the customer relationship process, like we mention in the last point, they must first improve their loyalty program and then use it in order to establish a virtuous cycle with their clients (sale - transaction analysis - reward – sale again). Also they could take some

Rutgers University, State University of New Jersey School of Public Affairs and Administration To: Professor SRINIVAS YERRAMSETTI From: Chunlu Xiao Date: Nov 9th, 2015 RE: Research Project on non-emergency municipal services offered through 311 1.Introduction More than half of the world population now lives in urban areas, and the urban population is expected to increase to five billion by 2030 (United Nations Population Fund). While rapid urbanization and urban growth continues, an increasing