Reuben sandwich

advertises the greatest gourmet sandwiches, with “freaky fast” delivery. Their options are much less customizable than Subway. Jimmy John’s focus is on speed and simplicity. Subway advertises quick, nutritious meals for the whole family. Subway allows any sandwich to be made anyway. They focus on quick, fresh and nutritious meals. These two brands are similar in that they provide subs as an alternative to fast food. The differences are numerous. Jimmy Johns’ calorie count on the subs can be significantly higher

Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor's Associates, Inc. (DAI). The company has over 28,400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34,000 sites) and McDonalds

TARGET MARKET The process of breaking down the total market for a product or services into distinct sub groups or segments, where each segment might represent a distinct target market to be reached with a distinctive marketing mix. The bases of segmentation are demographics, geographic, psychographic and behavioral. SUBWAY Segmentations Age group-(18-39), Income Level-(c1), Healthy Life style, Urban Area, Halal sandwiches, Kid’s meals, Worldwide locations SUBWAY is always improving their geographic

rather than a pitchman. Company History: In 1965, a 17-year-old medical school student, Fred DeLuca, opened up a submarine sandwich shop in Connecticut on a $1,000 loan from a friend. By 1982, the chain had opened up its 300th location. In 1984, the Subway sandwich chain was introduced overseas and by 1990, there were more than 5,000 locations. Today, Subway has the most sandwich restaurants in the world at 37,000 locations (3). Known for their freshly baked bread and healthy options, Subway restaurants

Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History

SUBWAY Subway is an American fast food restaurant franchise. It primarily sells submarine sandwiches (subs) and salads. Fred DeLuca along with Dr Peter Buck back in 1965 opened a sandwich store to help pay his tution fees for medical college. Fred soon learned the basics of running a business, as well as the importance of serving a well-made, high quality product, providing excellent customer service, keeping operating costs low and finding great locations. These early lessons continue to serve as

own lives and careers. II. The story of Subway The story of the foundation of the first Subway restaurant started in 1965 by the 17-year-old Fred DeLuca who, seeking to earn money for college, decided to take a $1000 loan and opened a submarine sandwich shop that eventually grew into the number-one restaurant chain in the world. The young man was willing to earn some money to have

ranked number one as America 's top global franchise. Currently with 13,247 locations in the United States and 1,800 restaurants in Canada, Subway has surpassed McDonald 's by 148 in number of locations and now is the world 's largest submarine sandwich chain. Besides the United States, Canada and Australia are the two largest markets for the Subway brand and the Benelux countries are also considered to be an area with tremendous growth potential. Appendix one, table one shows the number of Subway

Subway is one of the most popular fast food chains and have their outlets in different countries around the world. In this report, the external situation analysis is carried out using the tools PESTLE analysis. On top of that strategy for Subway is also recommended in this report. Subway is an American fast food that found in 1965 by Fred Deluca and Dr. Peter Buck. The store was started with $1000 budget which Fred took as a loan from Dr. Buck. The two partners started their franchise business

Introduction Dr. Peter Buck and Fred Deluca partnered together to venture their first submarine sandwich shop in Bridgeport which was called as Pete’s Super Submarines. 312 sandwiches were sold on the very first day. Its brand is ranked number one in the sub sandwich category by ‘Entrepreneur’ magazine held consistently throughout the years. In 90 different countries, Subway has 32,004 restaurants with over 150,000 employees across the world. Subway is the second largest It is owned and operated