Richard Branson

with lost purpose for an organization. And the purpose should be to encourage, contribute, hold, build and inspire greatness. It’s not a matter of all you can be, but helping others to emerge as all they can be. Richard Branson: Fact file: A knight of British territory, Sir Richard Branson founder of virgin groups, is one of the 100 top most affluent business magnate. An extremist serial entrepreneur with more than 400 companies, with a very interesting and exciting leadership style, seemingly

success is because of its founder; Sir Richard Branson. Branson, born July 18th, 1950 in London England, started his working at an early age. Due to his dyslexia, school and academia never came easy for Branson. He attended multiple schools in his early teens such as the all-boys Scaitcliffe School, which he almost failed out of, and the Stowe School, a boarding school in Buckinghamshire, England. After struggling at both of these schools, Branson dropped out at the age of 16. After he dropped

As we know, Virgin Group is a multi-national conglomerate of the Virgin -branded companies that function globally in various industries. Today, Virgin-branded airlines comprise of: Virgin Atlantic, Virgin Australia, Virgin Galactic and Virgin America. In this analysis we will look at the primary resources and core capabilities of Virgin Atlantic, identify the purposeful areas of the airline’s organization, which primary resources and core capabilities are located and its position to the airline’s

1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly, the Virgin brand is valuable in the form of brand equity, where ‘Virgin’ is one of the most recognised brand names in the UK, and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research, the Virgin brand was recognised by 96% of UK consumers (Case, p.685). Secondly, it is rare for a brand to have such positive consumer perceptions; which include value-for-money, fun

Stephanie Harlow B. Boren BA 316 – Winter 2016 6 March 2016 Comparative Leadership Analysis Leadership has four main functions for success: Planning, Organizing, Leading & Controlling. Using these functions as well as motivation are what drive successful companies forward. Effective leaders look at what the company should be doing and innovating by setting a direction, aligning people, and motivating as well as inspiring those people to accomplish the company’s ultimate goal. Jeff Bezos, Amazon

you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference This entertaining read will be an invaluable business guide for years to come. Actually, “Business stripped bare” is not a classic managers book, like Peter Drucker or Frederisk Taylor books, it is informal and practice oriented literature. I chose this book due to a couple of reasons,

The Leadership Function of Management Key elements of Richard Branson`s leadership style and their impact Richard like many other leaders has been identified as one who can and has brought change in the way business and other organizations operate. When he started his company, Richard knew that it was not easy to go through and become successful. He was aware of the many challenges involved in business operations but went ahead to start his new company. Throughout his operation as a leader, he has

1 Executive summary "Virgin" is currently the third most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin's best known operations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are also involved

customer focused, with an emphasis on value for money, unique offerings and high quality service. http://www.capitalcapture.com/Libraries/Documents/CC_CaseStudy_VirginAtlantic.pdf Atlantic Airlines Limited, is a British airline company owned by Sir Richard Branson’s Virgin Group (51%) and Singapore Airlines(49%). Virgin group is the creator of more than 300 branded companies globally, and employs

the environment in which it operates? The Virgin Group Ltd is a group of separately run British companies with the Virgin brand under the leadership of English celebrity business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Richard Branson’s strategy comes from his deepest inner beliefs; “in principle there were no product or service boundries limiting a brand name, provided it was associated with quality products/services