Richard Branson

ReferencesDess. (2007). Strategic Management: Creating competitive advantages (3rd Ed.), The McGraw-Hill Companies. Case:De Vries, D.R.K. & de Vitry d'Avaucourt, R. (2004) "The house that Branson built: Virgin's entry into the new millennium" In: B. De Wit & R. Meyer Strategy: Process, Content, Context, Thomson: London, pp. 680-701.

Literature Review Organizations need their employees to feel like they are a part of the family in order for them to perform well and become an asset to the organization which is related to them feeling empowered. An employee is the most important resource for any company. How employees are treated and how much they value the company will have an impact on the overall company’s performance. Empowerment refers to a process in which a manager shares power with a subordinate. The dictionary’s definition

Shelley Mantei vixendoll_13@hotmail.com Virgin: Branding Culture Subject: Virgin Group Ltd. Sir Richard Branson started with a student magazine and a mail order record company in 1971. His Virgin empire is now comprised of over 200 companies [Fig.3] and spans three continents. Not only is Virgin one of Britain 's most respected brands, but it is also becoming an international superbrand. They are involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, cars, wines

(cellular) in 1999, and Virgin Blue (airline) in Australia (now named Virgin Australia) in 2000. Branson wrote in his autobiography of the decision to start an airline: My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them ... from the perspective of wanting to live life to the full, I felt that I had to attempt it. (Branson, 2007) Branson started Virgin Express in 1996 by acquiring Euro Belgian Airlines, a short-haul airline. Ten years

On the other hand, Sir Branson delegates authority to managers handle the projects that he starts and let them to operate their divisions with minimal interference; and the team are offered high-value incentives base on the performance – either by individual, team and company.

Evidently, the financial system that the Virgin group has adopted is rather amorphous. Attempts to track the financial results of the various Virgin companies are apparently the most confusing aspect of the Branson’s empire. Despite that fact, Branson insists that financing his business investments takes place on a standalone basis even though analysts have previously pointed various instances in which profits that the viable investments make are channeled to the ailing ones to revive them even

its weird appearance: the cardboard printed with photo-real wickerwork so as to give the impression it was a sturdy hamper full of wholesome victuals ideal for a leisurely picnic lunch, rather than the flimsy packet of salty and sugary titbits Richard Branson was “giving” me for my real-life meal. I swore at the end of my column that I would keep the hideous snack box for ever to remind me never to eat such toxic pap, but when I was tidying up my office the other day and came upon it looking just

Introduction – Triple bottom-line 6 4 Triple bottom-line - Virgin Atlantic – Social perspective 9 5 Triple bottom-line - Virgin Atlantic – Environmental perspective 10 6 Triple bottom-line - Virgin Atlantic – Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety, security and consistent delivery of the basics are the foundations of everything we do.” Mission statement – To grow a profitable airline, where people love to

red livery; Ryanair does one thing and one thing only, but in doing so sets an almost buccaneering tone, readily taking on authorities such as the European Union over competition policy and the British Airports Authorities over charging practices. Branson has certainly had his conflicts with British Airways, notably over the 'dirty tricks' affair of the early 1990s, but is not likely to challenge governments. Virgin tries hard to build customer loyalty and gain repeat business through brandrelated

LONGITUDINAL STRATEGIC DEVELOPMENT STUDY RECENT PAST INTRODUCTION Virgin Group limited is a venture capital conglomerate founded in 1970 by Sir Richard Branson with interest in transportation, travel, mobile, financial services, media, music and fitness. It employs about 50,000 people in more than 30 countries, comprising of 300 companies and brand, with 11.5 billion pounds in revenue as at 2009, (Virgin website)