Robert af Jochnick

ORGANIZATIONAL CULTURE INTRODUCTION: Just as society has a culture, so has an organization. Organizational culture has been called ‘Corporate soul’ (Singh and Paul 1985). The spirit and the ethos that precolates all aspects of organizational behavior and like societal cultureit cannot be seen directly. It has to be inferred by peeling out the most external, tangible, and hence visible sheaths of an organization to the most central and invisible values, beliefs, and assumptions regarding how and

Type: Public Industry: Cosmetic, food supplement Oriflame is a leading beauty company, founded in 1967 in Sweden by the brothers Jonas af Jochnick and Robert af Jochnick, and publicly traded at NASDAQ QMX since 2004. And the other key person is Magnus Brännströ, who is the CEO of Oriflame company. The company sells personal care, accessories and nutritional products online and direct. They have over 3 million consultants, operations in more than 60 countries, around 7500 employees,