Royal Caribbean International

the Carnival Cruise Line and others choose the Royal Caribbean International. There are many differences that set these two cruise lines aside from each other, as well as many similarities. Basic information, such as the amount of ships, ages of the ships, and size of ships are very similar with the Carnival and Royal Caribbean lines. The Carnival Cruise Line has 25 ships total dating back to 26 years ago, whereas the Royal Caribbean International has 25 ships total dating back to 24 years ago

freshwater pool.[15] 5. Royal Promenade features restaurants and shops and is viewable from a mezzanine.[10][12] 6. Youth Zone features a science lab and computer gaming.[39] 7. Entertainment Place MS OASIS OF THE SEA MS Oasis of the Seas is an Oasis-class cruise ship, delivered to her owner, Royal Caribbean International, in October 2009. The first of her class, she was joined by her sister ship MS Allure of the Seas in December 2010.[12] Both vessels cruise the Caribbean from Port Everglades in Fort

Inside Royal Caribbean Cruise Lines Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It’s the second largest cruise line on the market behind Carnival that makes up 27% of the world’s cruise market. Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean for wealthy people living in Florida. Three Norwegian shipping companies established Royal Caribbean Cruise Line: Anders Wilhemsen

ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities

There are several environmental factors influencing this company. To describe these first will be explained what environmental factors are. Environmental factors are things that influence a certain industry. The environmental factors of Royal Caribbean Cruises Ltd will be explained by using the PESTLE analysis. Political, by looking at the political environment of the destination it is not that important. Of course where they will stop in ports they need to know what the rules and laws are. Most

are met. There is a variety of food available around the clock. You can get anything from a hamburger to escargot and select food is made to order. Celebrity offers cruises all year round. Destinations range anywhere from: Bermuda to the Eastern Caribbean to Alaska and Europe. These are just a few of the gorgeous destinations that Celebrity Cruises travel to. The entertainment on Celebrity Cruises is spectacular! My favorite performances while being on board were the comedy shows, ice sculpture shows

a.    Describe Royal Caribbean’s business.  How important are international operations for the company? At the end of the 1960’s, Wilhelmsen and Stephan came up with the profitable idea that the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean Islands as a great alternative for a week or weekend getaway. After proposing this idea to Norwegian entrepreneurs, Royal Caribbean Cruise lines, was born. Forty five years and forty ships later, based out of

Running Head: ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises

There are nine main cruise line, these include Ambassador International, Carnival Corporation, Crystal Cruises, Disney Cruise Lines, Louis Cruises, Regent Seven Seas Cruise Lines, Royal Caribbean Cruises Ltd., Silversea Cruises and Star Cruises (Cruising). The major cruises out of these are Royal Caribbean and Carnival Corporation. These cruises line are known for using their popularity to their advantage by raising their prices at

This market has generated so much employment from food services jobs, to house keepers, to bartenders and DJs. What generates profits? (Cruise Talk Central): • Norwegian Cruise Line, Royal Caribbean International, and Carnival Cruise Line all have high occupancy levels. Norwegian has slightly higher number than the other two. • Prices starting as low at $50 per person per night for an inside cabin, $62 per night for an ocean view, and in the low