Rudolf Dassler

Adolf) and "Das" (from "Dassler"). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore. Even the town 's two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolf 's footwear. When handymen were called to Rudolf 's home, they would deliberately

in the district of Erlange-hoohsyadi in Bavaria, Germany. Christoph Von Wilhelm Dassler a common shoe factory worker, while his wife Pauline ran a small laundry in Bavarian in the town of herzogenaurach. When their son Rudolf Dassler went off to war in world war 1. Upon return from the war Rudolf Dassler got a management positions at a factory and later down in his career in a leather wholesale business. In 1924 Rudolf returned to his home town where he joined his younger brother, Adolf, who had started

later version of the German sports footwear store, “Dassler Brothers Shoe Factory”, founded by the brothers Rudolf and Adolf Dassler in the early 1920's. Dassler Brothers shoe factory very popular in the 1920's. They had a great amount of exposure. Famous Athletes wore their products and they were worn in events that were really a big deal. For example, at the Olympic Summer Games in Amsterdam in 1928, a lot of the German athletes wore Dassler spikes. In 1936, Jesse Owens won four gold medals at

later version of the German sports footwear store, “Dassler Brothers Shoe Factory”, founded by the brothers Rudolf and Adolf Dassler in the early 1920's. Dassler Brothers shoe factory very popular in the 1920's. They had a great amount of exposure. Famous Athletes wore their products and they were worn in events that were really a big deal. For example, at the Olympic Summer Games in Amsterdam in 1928, a lot of the German athletes wore Dassler spikes. In 1936, Jesse Owens won four gold medals at

in 60 countries. Adolf “Adi” Dassler was the founder of Adidas and he started to produce his own sports shoes in his mother’s wash kitchen. Adolf’s brother named Rudolf Dassler joined the business right after World War I. The company started in 1924 called Gebruder Dassler OHG, and began to manufacturing shoes for athletes (www.adidas-group.com). On August 18, 1949 the company registered the name of Adidas AG from “Adi” (a nickname for Adolf) and “Das” (from “Dassler”) starting again after the brothers

Company is rather unusual. When it was established, nobody can imagine Adidas Company can reach that stage. Establishment began from a small sewing shoes by Adolf and Rudolf Dasler, and it was called a shoe factory. History is a very famous brand shoes was started in 1920 by Adi (Adolf) Dassler in his mother's laundry. At that time, Adi Dassler made a small-scale project to create a sports shoe. Because of the high quality of shoes produced, eventually small

Puma is one of the world’s leading athletic footwear, apparel and accessories companies. The history of the company began in 1948, when Rudolf Dassler, the founder of Puma, had separated from the existing business assets “Gebrüder Dassler Schuhfabrik”. Throughout the years they were the first to introduce many new footwear innovations, including vulcanized soles on soccer shoes, uniquely shaped soles on running shoes to enhance natural motion, athletic shoes with a Velcro strap, and the Puma Disc

of Bavaria, Germany Adidas group was founded by Adi Dassler in 1924. The first registered shoe was named the, “Gebruder Dassler Schuhfabrik” and that is when Mr. Dassler embarked on his mission to provide athletes with the best possible equipment. Two of the first athletes sponsored by the Adidas group were Lina Radke and Jesse Owens. Both who in fact won gold medals while sporting the brand which was the start of an evolution. In 1949, Mr. Dassler remastered his brand and moved the operation to Herzogenaurach

Student number: 0880732 Term paper Handelshøyskolen BI - Adidas AG - Exam code and name EXC 25093 Financial Statements and Valuation Hand-in date: 15.04.2011 Place of study: BI Oslo Program: Bachelor in Business and Administration Table of contents Summary ii Adidas 1 Sports Apparel Industry 1 Economic Situation 2 - Financial Statement Evaluation 2 - Profitability ratios 3 - Efficiency ratios 4 - Liquidity and cash flow ratios

shirts, watches, eye-wear & other sports clothing related clothes. shoe designs typically feature three parallel bars. The companys revenue for 2012 was listedat $14.88 billon . Also known as Adi Dassler was born in Herzogenaurach, Bavaria, Germany on November 3, 1900. The son of Christoph Dassler, a shoe factory worker made his foray into the shoe making business when he was 20 years