Sales promotion

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  • Sales Promotion And Marketing Promotion

    784 Words  | 4 Pages

    Sales promotion consists of all other marketing activities except for personal selling, advertising and public relations. It can be defined as short term use of incentives and other promotional activities that stimulate the customer to buy a particular product. Sales promotion is generally used for a pre-determined specific time in order to increase market demand and boost sales. Sales promotion is comparatively cheaper to advertising. Sales promotion is very useful because of the following reasons:

  • Sales Promotion Strategy

    3937 Words  | 16 Pages

    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by predicting and modifying your target customer's purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business

  • Literature Review On Sales Promotion

    766 Words  | 4 Pages

    Introduction and Literature review Sales promotion is very significant tool of marketing .The purpose of sales promotion is to increase sales by instilling feeling of purchase on the spot in the mindset of customers. Behavior of customer is influenced by activities of sales promotion.The sales promotion tools affect directly on the purchase behavior of the firm’s consumers. Firms need to think the relationship between attitude and behavior of their consumers. Sales promotion serves three essential roles

  • Sales Promotion

    1058 Words  | 5 Pages

    SALES PROMOTION INTRODUCTION: The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising

  • An Examination of Sales Promotion Programs Essay

    5037 Words  | 21 Pages

    Journal of Promotion Management, 16:467–479, 2010 Copyright © Taylor & Francis Group, LLC ISSN: 1049-6491 print / 1540-7594 online DOI: 10.1080/10496491003659563 An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington, Wellington, New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University, Hong Kong, China JAMES HENRY and JOHN GUTHRIE University of Otago, Dunedin, New Zealand KIM-SHYAN

  • Excessive Sales Promotion and Brand Equity

    5059 Words  | 21 Pages

    excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an

  • Impact Of Sales Promotion On Long Term Shareholder

    1940 Words  | 8 Pages

    Impact assessment of Sales Promotion on long term shareholder wealth in Retailing Industry Introduction Retailing has been an important industry in any country. History would indicate that its form has changed with time as competition was no more a local phenomenon. Retailers started moving from being “neighbourhood stores” to expand their horizons nationally as well as internationally. Technology brought revolution in the retail industry with the advent of internet. Online retailers today have become

  • Theories Of Sales Promotion

    1616 Words  | 7 Pages

    Rapid Growth of Sales Promotion: Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotion). Today, in the average consumer packaged company, sales promotion accounts for 74 percent of all marketing expenditures. Several factors have contributed to the rapid growth of sales promotion, particularly in consumer

  • Cost And Purpose Of Sales Promotion

    1520 Words  | 7 Pages

    1: INTRODUCTION 1.1. Introduction to sales promotion Meaning and Purpose of Sales Promotion: Sales promotion consists of all promotional activities other than advertising, personal selling and publicity that help to increase sales through non repetitive and one time communication. In other words, it includes marketing activities other than personal selling, advertising, and publicity, that stimulate consumer purchasing and dealer effectiveness, such as point of purchase displays, shows and exhibitions

  • What Are The Sales Promotion Objectives Of Club Med

    1095 Words  | 5 Pages

    1. What are the sales promotion objectives?  ( 50 words 1 or 2 objectives )   According to Mahmoud (2017), hotels need to attain their minimum occupancy levels in order to achieve average sales. By offering Malaysian consumers up to 40% discount, the objective of this promotion is to increase occupancy rate by 5% during the off-peak period of 2014 in the select destinations stated.     2. Do you think it will accomplish its objectives?  (Yes/No/Yes and No 2 points 100 words each) No, it was not