Sans-serif

Futura is a sans serif typeface. It is classified as geometric, meaning that the looks of the letterforms are based on geometric shapes. The bowls of the letters are almost-perfect circles and the peaks of some letters such as W’s and uppercase A’s create triangles. This gives the letterforms a very simple look that can be broken down into just a few key elements. For example, letters such as the lowercase ‘d’ and ‘b’ are made up of a circle and str¬aight, vertical line on one side, and letters such

arial, sans-serif; background: white; color: #555;} p { padding: 0 0 15px 0; line-height: 1.7em;} img { border: 0;} h1, h2, h3, h4, h5, h6 { font: normal 145% 'century gothic ', arial, sans-serif; color: black; margin: 0 0 15px 0; padding: -20px 0 5px 0;} h2 { font: normal 175% 'century gothic ', arial, sans-serif; color: #444;} h4, h5, h6 { margin: 0; padding: 0 0 5px 0; font: normal 120% arial, sans-serif; color: #555;} h5, h6 { font: italic 95% arial, sans-serif; padding:

The Industrial Revolution was a radical process of social and economic change. Energy was a major incentive to the agricultural society to the industrial. Until James Watt created the steam engine, which deployed rapidly starting in the 1780s, animal and human power were the primary sources of energy (Clare). During the last three decades of the century, electricity and gasoline-fuels engines further expanded productivity (Clare). A factory system with machine manufacturing and divisions of labor

Hidden Gems: Gill Sans, Know your type notes, “…each weight retains a distinct character of its own. The light font, with its heavily kerned ‘f’ and tall ‘t’, has an open, elegant look. The regular font has a more compact and muscular appearance, with its flat-bottomed ‘d’, flat-topped ‘p’ and ‘q’, and short, triangular-topped ‘t.’ The bold font tends to echo the softer, more open style of the light, while the extra bold and ultra bold have their own vivid personalities.” Gill Sans’ weight varies from

“Never grow up,” is the famous quote by the immortal, fictional character himself, Peter Pan. Kellogg’s, a breakfast company, has turned Frosted Mini Wheat’s ad campaign to mimic Peter Pan’s famous quote. The company has chosen, “Feed your inner kidult,” as the slogan in the ad campaign that is featured in Health magazine. Kellogg’s ad, for Frosted Mini Wheats, has striking graphic design elements, which help aid the youthful appeal, and successfully convey a message to readers. In the ad, Kellogg’s

arial, sans-serif; background: white; color: #555;} p { padding: 0 0 15px 0; line-height: 1.7em;} img { border: 0;} h1, h2, h3, h4, h5, h6 { font: normal 145% 'century gothic ', arial, sans-serif; color: black; margin: 0 0 15px 0; padding: -20px 0 5px 0;} h2 { font: normal 175% 'century gothic ', arial, sans-serif; color: #444;} h4, h5, h6 { margin: 0; padding: 0 0 5px 0; font: normal 120% arial, sans-serif; color: #555;} h5, h6 { font: italic 95% arial, sans-serif; padding:

The logo for the Bacardi brand has been changed quite a few times. It has been recently rebranded and given a more vintage look inspired by the Bacardi hand-drawn bat designs from the early 1900s. The bat logo was chosen because from the beginning many of Bacardi’s potential clients were illiterate, and the image of the bat helped them to remember the rum. It is also used because it stays true to the integrity of the original symbol. In Cuban and Spanish heritage bats represent good health, fortune

body { margin-top: 60px; padding: 0; background: #FFFFFF url(images/img01.jpg) repeat; font-family: Arial, Helvetica, sans-serif; font-size: 14px; color: #181B20; } h1, h2, h3 { margin: 0; padding: 0; text-transform: uppercase; font-family: 'Oswald ', sans-serif; font-weight: normal; color: #2483A6; } h1 { font-size: 2em; } h2 { font-size: 2.4em; } h3 { font-size: 1.6em; } p, ul, ol { margin-top: 0; line-height: 180%; } ul, ol { } a { text-decoration: none; color: #2483A6; } a:hover { text-decoration:

exclusive use of sans serif type and asymmetrical layouts, believing these the most efficient way to achieve clarity of information. “His work… was functional, aesthetically satisfying, and designed for reproduction by machine-type composition and newer printing technologies” (“Jan Tschichold…”). Later in life, Tschichold abandoned his views on the exclusive use of sans serif fonts and asymmetrical layouts, realizing that in certain circumstances, symmetrical layouts and traditional serif fonts were more

font. Since its creation, it has been used thousands of times in billboards, tv, books, board games, movies, logos and more. In fact, MoMa uses it today for most of these materials and is actually the front for their logo. Franklin Gothic is a bold san serif type with inspiration from Akzidenz Grotesk. It created by Morris Fuller Benton who created it for the American Type Founders Company. The typeface was given its name after Benjamin Franklin an american printer who Benton admired. This typeface is