Santiago de Chile

Implications of cross-cultural communication in business: A study of Swedish small enterprise “ImseVimse” and its international distributors and retailers Master in International Management Gotland University Supervisors: Fredrik Sjöstrand Per Lind Authors: Maka Kvantaliani Olga Klimina Spring 2011 Visby In times of rapid economic development and internationalization of business, effective cross-cultural communication among managers remains a challenge. This thesis aims to research and analyze

imitation of a given example and satisfies the demand for social adaptation. . . . The more an article becomes subject to rapid changes of fashion, the greater the demand for cheap products of its kind. — Georg Simmel, “Fashion” (1904) Inditex (Industria de Diseño Textil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth by posting net income of € 340 million on € revenues of € 3,250 million in its fiscal year 2001 (ending January 31

E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in

control objectives for day-to-day use by business managers and auditors. AMERICAN SAMOA ARGENTINA ARMENIA AUSTRALIA AUSTRIA BAHAMAS BAHRAIN BANGLADESH BARBADOS BELGIUM BERMUDA BOLIVIA BOTSWANA BRAZIL BRITISH VIRGIN ISLANDS CANADA CAYMAN ISLANDS CHILE CHINA COLOMBIA COSTA RICA CROATIA CURACAO CYPRUS CZECH REPUBLIC DENMARK DOMINICAN REPUBLIC ECUADOR EGYPT EL SALVADOR ESTONIA FAEROE ISLANDS FIJI FINLAND FRANCE GERMANY GHANA GREECE GUAM GUATEMALA HONDURAS HONG