Sarah McLachlan

The American Society for the Prevention of Cruelty to Animals (ASPCA) commercial, without fail, has the power to depress people in less than two minutes. As the haunting tone of “Angel” by Sarah McLachlan begins to play, numerous viewers decide to switch the channel, mute the TV, or even complete other tasks away from the TV to avoid feeling guilty as the images of the mistreated animals flash across the screen, which are constraints for the ad. This heart-wrenching commercial raises awareness for

The song Arms of the Angel by Sarah McLachlan is an emotional song that many can relate to. It is about the loss of someone close that has endured pain and will, hopefully, find comfort and peace “in the arms of an angel”. Pairing this song with animal cruelty would release a surge of emotions in the audience, which is exactly what the creators of the ASPCA commercial were targeting. ASPCA (The American Society for the Prevention of Cruelty to Animals) is a non-profit organization set to receive

emotions to make them want to adopt a dog or a puppy. Also the ASPCA makes people want to help the dogs or puppies that could possible be put down. Another thing is people like to save animals for a living. In the ASPCA commercial, featuring Sarah McLachlan she uses fear to appeal to people’s emotions to make them feel bad about the poor and upsetting puppies in the ASPCA. Another thing they do in the commercial is make people feel bad or make them upset by playing sad music in the background. Also

animals. ASPCA is a non-profit organization dedicated to preventing cruelty to animals. They have a mission, that is to rescue, save and help animals all around North America because there are way too many cases of animal cruelty and neglect. Sarah McLachlan makes an argument about animals being abused and neglected, and how we can change that by a mere donation. This argument persuades the audience with the small videos and pictures in the background showing sad, hurt, and neglected animals that

and they hear “Angel” by Sarah McLachlan. It’s the famous commercial that tugged at everyone’s heartstrings back in 2007 (http://www.redbookmag.com/life/pets/news/a41805/sarah-mclachlan-aspca-commercial/), but the reason for its popularity can be described with the elements of an argument. Indeed, an argument is being made with those sad puppy eyes, and it is one that’s being made to appeal the crying audience. The animal cruelty video by the ASPCA featuring Sarah McLachlan is an example of a successful

The ASPCA announcement featuring Sarah Mclachlan is an extremely well known artifact that vividly portrays images of many different animals. The ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The first scene in the advertisement is a shaking dog in a cage that appears to be sad and terrified. From the first scene on it is clear that the advertisement has a very sad mood to it. The ad then fades to text that says

What comes to mind when you hear the song “Angel” by Sarah McLachlan? Do you get teary-eyed and change the channel like the musician herself? When I hear this song, the first thing that comes to mind is a bunch of wide-eyed mistreated puppies and kittens. Who is behind these television ads, if you don’t already know? The answer is the ASPCA. The American Society for the Prevention of Cruelty to Animals, was the first humane society to be established in North America back in 1866. The organization’s

“In the arms of the angel, Fly away from here, From this dark cold hotel room and the endlessness that you fear” (McLachlan, 1998). These words are instantly remembered by many people from the 2007 ASPCA commercial. This song is known for being associated with sad and heartbreaking events, and paring it with animal cruelty would release a surge of emotions in the audience, which is exactly what the creators of the ASPCA commercials were targeting. ASPCA (The American Society for the Prevention of

that broke everyone’s hearts. During this commercial it shows many picture and clips of weak and abused animals. Throughout, the commercial a very somber song is playing In the Arms of an Angel, sung by Sarah McLachlan. Before the commercial ends with one last video of a sad dog staring at you, McLachlan asks for donations to help improve the lifes of these animals. This commercial creates a guilty and sad feeling for the audience by using many techniques to make the audience feel compassion and want

ASPCA is an organization that works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide. The ASPCA has many different campaign commercials that all have a singular purpose. The ASPCA announcement featuring Sarah Mclachlan that vividly portrays images of many different animals, is probably the most well known of all of the ASPCA commercials. The first scene in the advertisement is a trembling dog in a cage that appears to be heartbroken and terrified. From the