Satoru Iwata

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  • Case Study : Nintendo 's Nintendo

    1827 Words  | 8 Pages

    Nintendo Co., Ltd. INDUSTRY: Technology and Communication COMPANY WEBSITE: www.nintendo.com COMPANY BACKGROUND: Founded in the year 1889 by Fusajiro Yamauchi is Japan’s Nintendo Playing Card Co., Ltd, now popularly known as Nintendo Co. Ltd. with Satoru Iwata as the Company’s CEO. The name change was done in the year 1963. As of year ending 30th June 2010, the gross income of the Company was $11.98 billion and the net income figure was $1.01 billion. This case study is mainly on the launch of the company’s

  • Essay on Nintendo: Here Wii Go

    1066 Words  | 5 Pages

    become Japan’s second most valuable business after Toyota (Farhoomand, 2009). "The game has changed... and the way the game is played has to be changed." - Satoru Iwata, president of Nintendo Co. Ltd. (Plant, 2011). The Evolution of the Video Game Industry - The Birth of Gaming The electronic

  • Do Video Games Make You Smarter?

    950 Words  | 4 Pages

    Did you know that video games can make you smarter? Nolan Bushnell, one of the pioneers of home console video games, claims that “there are several studies that demonstrate an addition of ten IQ points for people who play games.” Of course, some games are arguably more intellectually challenging than others, but they all have one thing in common: someone had to come up with the idea for it. Even what we would consider nowadays as a very simple and mindless game required someone to conceptualize it

  • The Rise Of Pokemon Go Since It's Release, Nintendo's Resurgence

    1097 Words  | 5 Pages

    Despite the massive popularity of Pokémon Go since it’s release and Nintendo’s resurgence since it’s release, Nintendo is still reporting a loss for their quarters. Nintendo reported their sales were down $587 million on June 30th that included a decrease in both Wii U worldwide sales and 3DS worldwide sales from the previous year. Operating income was reported at a $48 million loss for the period ending June 30th compared to only $10 million the previous year. They reported recently that the

  • Nintendo 's Impact On The Japanese Toy Industry

    1380 Words  | 6 Pages

    Nintendo started up as a small business in Japan. It was founded by Fusajiro Yamauchi on the 23rd of September 1889 as Nintendo Koppai. Being based in Kyoto, Japan, it marketed and produced Hanafuda cards. These cards were handmade and soon they began to gain popularity and Yamauchi needed to hire assistants so as to mass produce in order to meet the high demand. Between 1956 and 1974, Nintendo ventured in toy productions rather than just the production of cards. Being a small company, it struggled

  • Sterru Iwata Research Paper

    295 Words  | 2 Pages

    Satoru Iwata once stated: “On my business card, I am a cooperative president. In my mind, I'm a game developer. But in my heart, I am a gamer.” In life, people are different on the outside than on the inside. Satoru Iwata was born on December 6, 1959 Satoru Iwata was a gamer in high school and started creating games on his own time. Iwata eventually became Nintendo’s 4th president and devise many popular games including Super Mario Sunshine, Star Fox Adventures and Metroid Prime. Iwata eventually

  • Nintendo : The World's Largest Video Game Company

    1368 Words  | 6 Pages

    dollars. (Forbes) It’s hard to believe that the business started by making playing cards. Nintendo was founded on September 23, 1889, by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. Recently, the company is being run by Satoru Iwata. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. Through the years, the company progressed into the manufacturing of toys and games and then eventually to the manufacturing electronic games.

  • Marketing Analysis for Nintendo Wii

    3216 Words  | 13 Pages

    others zag” -Satoru Iwata, CEO Nintendo 2002 Company Background/Product Nintendo is a consumer product that is literally changing the game, and this is only the beginning, whether veteran gamers like it or not. Nintendo Wii attracts new customers, old people, young people, girls who do not already play video games and people who look down on them. Founded by Fusajiro Yamauchi in 1889, Nintendo started in making playing cards. Today the global company is led by Satoru Iwata, the fourth and

  • Innovation Organization Nintendo

    2471 Words  | 10 Pages

    Nintendo – Innovation Organization Role R&D Quoting from the Nintendo Annual Report 2012, the company strategy is the expansion of the gaming population, which is to encourage as many people in the world as possible, regardless of age, gender or gaming experience, to embrace and enjoy playing video games. Nintendo aims to expand their digital business by offering downloadable, paid add-on content, digitally distributing packaged software and so forth to adapt in environment changes surrounding

  • Case Study : Nintendo's Marketing

    1734 Words  | 7 Pages

    Case Study: Nintendo Company Name: Nintendo Company Address: 60, Fukuine Kamitakamatsu-cho Higashiyama-ku, Kyoto 605 Japan Company Website: www.nintendo.com Business Industry: Video games; Interactive entertainment; Consumer electronics Background/History Nintendo Co., Ltd. is a Japanese multinational consumer electronics company that is renowned worldwide for its popular home video games, and is the world’s largest. Nintendo originally produced card games and having founded in 1889 by Fusajiro

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