September 3

In 1946, When World War 2 was over; a young man by the name of Masaru Ibuka left the Japanese Navy and started his own business which was a radio repair shop. After one year of his business, his colleague Akio Morita founded the company Tokyo Tsushin Kogyo a.k.a. Tokyo Telecommunications Engineering Corporation. The company built the country’s first tape recorder known as the Type-G. The name "Sony" was named after the word in Latin “Sonus", meaning sonic and sound, and the American name to call

Imagine you are at home with family and friends and y’all want to watch a movie or vibe out to some music. The Xbox One is a system for all members of the family to enjoy. The console has an amazing assortment of video games and apps and functionalities that tailor to almost anyone’s entertainment needs. The Xbox One accommodates for those who want relax and listen to music, or maybe sit back watch their favorite TV show with the family, surf the web for information to help them with a paper, simply

Imagine you are at home with family and friends and y’all want to watch a movie or want vibe out to some music. The Xbox One is a system for all members of the family to enjoy. The console has an amazing assortment of video games and apps and functionalities that tailor to almost anyone’s entertainment needs. The Xbox One accommodates for those who want to relax and listen to music, or maybe sit back, watch their favorite TV show with the family, surf the web for information to help them with a paper

Strategy: Build the best technologically advanced doll equipped with the latest and cutting-edge technology. Core Competencies: CyberDolls are the new generation of dolls for young girls and boys (age range: 2-14). Children are more likely to adapt easily to changes in the age of advancing technologies, but we also want our children to understand that dolls are not all robots. CyberDolls combine old-fashioned dolls with emerging technologies. Equipped with the latest microchip, each doll interacts

INTRODUCTION: Sony is a Japan based company that operates in over 180 countries worldwide. (Company Profile for Sony Corporation, 2011) Sony was co-founded by Masaru Ibuka and Aki Miruta in 1946 and since then has grown into an international multimillion dollar company (Sony Corporation, 2014). Ibuka and Miruta originally started out manufacturing measuring equipment (Sony Corporation, 2014), and have expanded into more complex technological solutions, such as laptops, gaming consoles, and communications

Playstation 3: The New Era of Gaming The Sony Playstation 3 (PS3) is the most recent game consoles by Sony Inc. to come out. Becoming the trilogy of the Playstation series, the PS3 packs many of the same or similar characteristics as the Playstation 2 (PS2). But it also has its own characteristics which places it on another level. Being a highly priced console (ranging from $400-$600), there is a lot offered from the PS3 console. It includes high-definition graphics (HDTV compatible)

Nintendo Wii, Xbox, and Sony’s Playstation 3 are the top three video game consoles in the U.S. market. In order to become more competitive, and gain a larger share within the video game console market, Sony must make some changes within their marketing mix. In an industry with a value of over $450M and $670M, the U.S. video game console and video game software markets, respectively, are rapidly growing and highly profitable markets. The largest segment of the market (over 56%) for video game consoles

Micro-transactions Background The use of micro-transactions in free to play and paid games are the norm nowadays. The different types of micro-transactions in games can range from simple color changes, buffs, buying items, and account transfers. The concept behind micro-transactions is to let the consumer choose what they want, and it lets the developer earn extra money on the side. The problem with using micro-transaction in games is that the developers will stop making good games, and instead

Business Studies Subject: Enterprise and Opportunity Company Name: OKC 1  Table of Contents 1. Executive Summary……………………………….. Page 3 2. Introduction ….......................................................... Page 3 2.1 Scope ……………………………………………… Page 3 2.2 Limitation ………………………………………… Page 3 2.3 Assumptions ……………………………………… Page 4 2.4 Background ……………………………………… Page 4 3. Findings …………………………………………… Page 4 3.1 Product…………………………………………… Page 4 3.2 Place…………………………………………….... Page 5 3.3 Price………………………………………………

I am going to look at how a business successfully applies the marketing mix when launching a product. I am also going to compare and contrast traditional and digital methods of communication. I am also going to look at how Sony, when launching their Playstation 4, have applied the marketing mix, identified their target market and give recommendations on how they could have launched this product better. The product itself is arguably the most important part of the marketing mix because this is what