Shangri-La Hotels and Resorts

Perspectives: The name Shangri-La was inspired by James Hilton's legendary novel Lost Horizon. A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there. Today, Shangri-La stands as a synonym for paradise. And even though mythical in origin, the name perfectly encapsulates the genuine serenity and service for which Shangri-La Hotels and Resorts have come to be recognized. Key Dates: 1971 : Robert Kuok extends interests into property and hotel development, building

INDRODUCTION In this project I intend to analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe, North America and Australia. I will explain its business strategy making an external analysis about the macro environment, the industry environment and the competitors. I will then try to find some ways to improve the company’s financial and strategic performance and its contribution to a sustainable competitive environment

INTRODUCTION Shangri-La are five star luxurious hotels located in premier city addresses over Asia Pacific, Middle East, the North America, as well as European. "To treat a stranger as one of our own" define this hospitality can be expecting from Shangri-La. This storyline began in year 1971 in which a luxurious hotel has been founded in Singapore. At this time, Shangri-La Resorts hotels considered the greatest Asian based luxurious hotel group inside this region. And it's also world's most excellent

Shangri-La hotel is a five star luxury hotel and they target high income travelers and families. They usually located in premier city. It offers a relaxing environment for customer vacation. Therefore, it located in some of the world's most exotic destination. Shangri-La had 4 main businesses segments: 1. hotel ownership and operations, 2. Property development, it includes commercial building and services. 3. Hotel management services to group owned and third party hotels. 4. Spas at Shangri-La

and transportation service Shangri-La hotel has provide travel and transportation service to welcome guests. The way from Kuala Lumpur International Airport (KLIA) to reach Shangri-La hotel Kuala Lumpur is approximately take 45 minutes. There is few ways to reach Shangri-La hotel such as hotel limousine pick up, taxi and express train. The guests need to provide fight details and estimated time of arrival when online booking, phone booking or through email for book a hotel limousine pick up. Besides

INTRODUCTION Shangri-La Hotels are five-star luxury hotels located in premier city addresses across Asia Pacific, North America, the Middle East, and Europe. "To treat a stranger as one of our own" characterizes the hospitality one can expect from Shangri-La. Discerning travelers will enjoy world-class service amidst tranquil surroundings, coupled with inspirational architecture and design. The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore

Shangri-La Hotels Malaysia Bhd Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Shangri-La Hotels Malaysia Bhd Fundamental Company Report Including Financial, SWOT, Competitors and Industry Analysis Business Analytic Center (BAC) Date: Oct, 2011 Pages: 50 Price: US$ 499.00 ID: SE8C27A604AEN Shangri-La

about the main things that I have learn in my industrial training. The topic that I’m going to discuss is a study on the sales and marketing strategies on the promotion at Shangri-la’s Rasa Sayang Resort & Spa Penang. Sales and marketing department is one of the important departments in hotel that can make a biggest profit for the hotel. The topic that i choose is based on the situation that i happen when i do a industrial tranning. How they do a promotion to get a better profit and benefit. The types

Introduction Brand: Shangri-La Hotels The account that I have chosen is Shangri-La Hotel. Shangri-La Kuala Lumpur is an award-winning 5 stars luxury hotel located in Sultan Ismail Road, Kuala Lumpur. It is managed by Shangri-La Hotels and Resorts. Shangri-La Hotel, Kuala Lumpur offers the ultimate in comfort and convenience in its 662 luxuriously appointed guestrooms and suites (Cobaj, n.d.). Its Horizon Club is a sanctuary of comfort and elegance reserved for today’s frequent travellers to experience

luxury resorts and spas spread in allover Asia and few other famous cities of the world. Based in Singapore, Banyan Tree started its journey with the focus on converting the name into a luxury brand in the mind of its target customers in the year 1994 and till today more than 900 awards and accolades (BanyanTree.com, 2014) speaks about its success story in colorful lines. As of today, Banyan Tree Holdings Ltd.; under its supervision, management and ownership have a total of 25 hotels and resorts, a