Shoe industry

Jordan debuted his first ever signature sneaker in 1985, the Air Jordan 1 in a red and black colorway to match his team, the Chicago Bulls, uniform. The Air Jordan 1 was banned by NBA Commissioner David Stern because there wasn’t enough white on the shoe. Jordan continued to wear his shoes anyway and each time he wore them on court he was fined $5,000. Most would think that Jordan being fined was a bad thing but Nike brilliantly used it to their advantage as a promotional tool for their Air Jordan

Jordan Smith Secondary Source Integration During the London 2012 Olympics, Nike aired a series of advertisements based on the theme of finding one’s greatness. “The Jogger” was known as the most successful and influential advertisement in the “Find Your Greatness” campaign. Throughout Nike’s “Find Your Greatness” campaign, the focus of the advertisements are shifted away from professional athletes being the main center of attention to regular everyday people being portrayed as role models. In the

While sitting for breakfast at Sadler Center, I collected my data from the thirty people around me. Most of the brands were of shoes and athletic wear, as these are the clothes that would be most distinguishable by style or that have the brand logo in clear vision. The most popular brands for shoes were Birkenstock, Nike, and Converse, which shows student preference for comfortable and practical shoes. In addition, most of the brands were more expensive, such as Vineyard Vines and Patagonia, showing

The Maya, Olmecs and Aztecs all made flexible, waterproof sneakers. As it states in passage 1 paragraph 1, “Imagine dipping your foot into sticky, melted rubber. After you let the rubber dry, you peel it off your foot. Then you let your temporary shoe harden by the fire.” So they would basically cover their feet in white sap that they’ve tapped from trees and let it sit until it was a pair of shoes. If it wasn't for them there's a chance

While my peers were playing Xbox, I was transforming my hobby of collecting limited edition sneakers into a thriving small business. It all started in the Eighth grade after attending a sneaker convention where vendors buy, sell and trade their inventory. I entered the convention with a pair of sneakers that I had initially purchased for $160 and was able to sell them for $300. That one experience left me both in shock and curious as to why anyone would pay more than retail price for worn sneakers

My research has answered how each layer of a running shoe is designed in order to absorb ground reaction force and prevent injury. The design of running shoes requires a great deal of knowledge about the forces involved in the sport. The major force that needs to be taken into consideration when creating a new shoe is ground reaction force. This is a force that will always be present in running due to Newton’s second law of motion that states that for every action there is an equal and opposite reaction

When were the modern sneakers introduced? It seems like they’ve been around forever! This is actually true! As stated in paragraph one of The History of Sneakers; “the Maya, Olmecs, And Aztecs of Central and South America made their own version of rubber soled shoes 3,000 years ago.” This means, sneakers haven’t been around just these past hundred years, but really as long as humans themselves. The modern sneaker, which was developed in England in 1830, at a place called, The New Liverpool Rubber

Whether you walk, run, workout, or play sports, you need athletic shoes that are easy on the feet. In fact, the type of athletic shoe you wear can make or break your stride. Champion offers a wide selection of comfortable and stylish lace and slip-on athletic shoes. How do athletic shoes support my feet? Look for flexibility, stability, shock absorption, and breathability. These four features will provide you with the comfort and support you need when wearing athletic shoes. Flexibility: Champion

Carolyn Graham sat down to try on a new pair of shoes at Famous Footwear, one of the new stores on the north side of town. Graham, Wooster, was joined by friend Jodi Specht, Doylestown. They were celebrating Graham’s achievement of passing board exams to be a nurse practitioner. What better way than to shop for new shoes. Among the thousands of shoes in the store, Graham found a new pair of dress shoes. Specht was in recently and purchased two pairs. Even though both have added to their footwear

I read this article which was about sneakers culture. The article was created by Patrick Johnson and Staff Writer. This article benefits people who are new to the sneaker culture or who is trying to get into the sneaker game. It tells you what you’re getting yourself into and what addiction people have over some shoes. It benefits companies too because the companies are making their money and they don’t care if you get hurt or end up getting arrested. How they get these people to keep buying