SkyTeam

How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? Case studies: SAS Airline & Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Håkan Bohman Entrepreneurship Master Program Authors:
Gilles Helterlin and Nuno Ramalho
Acknowledgements We would like to express our gratitude to all who have contributed to the realization of this

I. EXECUTIVE SUMMARY The Airlines Industry was originally initiated in USA as a fastest and luxury mean of travel in the 30s¡¯. With the tremendous development on technological, we have numerous airlines in the world. Yet, just like any industry, there are always winners and losers in the long run. This paper is use to analyze the factors from an economics perspective that drive the industry prospect and their threats in the recent years. In the report, we have analyze, based on the data from

Table of Content 1 Introduction ............................................................................................... 1 2 What are the characteristics of the airline industry? ................................. 2 3 Which were the most important trends and developments in the airline industries’ past shaping the current future? .............................................. 4 4 Which trends and developments can be identified in the current airline industry that will