Sky Television plc

British Satellite Broadcasting VS Sky Television Both the companies at the start go critically for the sake of having a good competition with each other. BSB was the consortium established in 1986. It was given the exclusive license to be the first UK’s DBS channel operator. As the 1986 was the starting point so that proved critical enough to BSB and therefore it suffered losses. By getting a 15-years authority by IBA to commence its services on three DBS channels, all BSB considered was a mega

Executive Summary British television viewing levels had stagnated in the 1980s due to already high levels of television viewership (3.5 hours per day) and the rapid penetration of the VCR. This caused broadcast companies like BBC and ITV to look for new ways to spurn growth. The British government tried to allocate three of the five high powered digital satellite broadcast (DBS) channels first to the BBC and then to a joint venture between BBC and ITV. Both attempts failed due to high startup

(British Sky Broadcasting) Brand Plan By Darrell Burgess (09189461) Contents Executive Summary 3 Market Audit 3 Macro-Environment 3 Micro-Environment 3 Competitors 4 Market Structure and Segmentation 4 Brand Attributes 5 Brand Objectives and Strategy 5 Brand Action Plan 6 Measurement and Control 6 References 8 Appendix A 9 Sky Brand Plan

US (in the US TV satellite industry), had experience transmitting television programs to Western Europe with a low-powered satellite and they already had presence in the UK with newspapers, which could allowed Sky to realize economies of scope. These economies of scope are even more significant if we take into account that News Corporation owns 20th Century Fox Studios. After purchasing 69% interests in SATV and renaming it to Sky Channel, this was a clear signal of a potential competitor to BSB

Rupert Murdoch and a Dramatic Change in the Television Industry Critically assess this statement with particular reference to commercial television channels. Rupert Murdoch owns one of the largest media organisations in the world, called News International. This is an organisation which owns products in all mediums. Press baron, Murdoch started his ownership of print in Australia when he inherited his first newspaper from his father, the Adelaide News, he made what

evaluating the accounts of Sky PLC. The report shall feature calculations of ratios based on factual figures and provide a discussion as to the possible underlying causes of such changes. Sky PLC’s annual accounts have been used to gain the facts and figures and Sky PLC website has been used to gain company information. This report is limited to the information provided by Sky PLC and no other facts, figures or sources have been consulted. 2. Company Overview Sky began in 1989 when

evaluating the accounts of Sky PLC. The report shall feature calculations of ratios based on factual figures and provide a discussion as to the possible underlying causes of such changes. Sky PLC’s annual accounts have been used to gain the facts and figures and Sky PLC website has been used to gain company information. This report is limited to the information provided by Sky PLC and no other facts, figures or sources have been consulted. Company Overview Sky began in 1989 when they

can intend to buy a business in another industry (Sky Plc, 1990). This is termed as acquisition and can be beneficial for the host country.

2.0 Situation Analysis In recent years, the people of Bangladesh have been noticed to be interested in travelling abroad for pleasure trips especially to countries like Malaysia, Singapore, and Thailand. Moreover, the ongoing economic meltdown has forced these countries to reduce the traveling cost to attract more tourists. According to a statistics of Malaysian Tourism Department, they have reduced the travel tax by 25%, overall hotel cost by 30% and their shops have announced sales discount ranging

in the UK (BSkyB Sky), selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the