Skycity Entertainment Group

Introduction SKYCITY Entertainment Group Limited (SKY) is a leading entertainment and gaming business which has been a successful brand and has an iconic performance status since when the company first listed in New Zealand NZX in 1996. The core business of SKY is operating monopoly casinos in New Zealand (Auckland, Hamilton and Queenstown) and Australia (Adelaide and Darwin), alongside a variety of industry leading restaurants and bars, luxury hotels and convention centres. In this report, we

hotels, n.d.): The chosen establishment is SkyCity hotel. The hotel is located in Auckland City at the corner of Victoria and Federal Streets. The hotel is located in a prime location. It is just a 45 minute drive away from Auckland Airport and just 10 minutes away from Britomart . Britomart is the Auckland’s central bus and train station. The hotel is quite famous for its 328 metre high Sky Tower which gives a 360 degree view of Auckland. Star Ratings: • SkyCity hotel has been rated 4 stars by Qualmark

Marketing Plan: Phase I Overview of the Organization The entertainment industry is a vastly changing business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and

allow employers and corporations to drop the coverage of birth control if they had religious or moral reasons to do so. This ruling has sparked a variety of responses. Many liberals are calling it an attack on women while religious and conservative groups are happy that they don't have to go against their religious beliefs anymore. The media and news sources were quick to report on this event. However, some news sources have spun the story in certain ways in order to fit their agenda. The New York

non-residential. Many of the Maori beliefs are put in practice these includes kaitiakitanga (guardianship), kotahitanga (unity), tapu (with restriction) from this it can be known that Maori people are narrate to others. Three components: IFE (In-flight Entertainment)

Executive summary This paper describe Stamford Plaza Hotel Auckland. It is a five star hotel located in Auckland City center. Stamford Plaza as a multinational company owned by Stamford Land Corporation Limited, has strong market position in New Zealand and Australia. Its target market focus on luxury and top level travelers. By using effective 4P’s marketing instruments, Stamford Plaza Auckland attracts loyalty customers and develop new potential guests. We also use SWOT analysis to demonstrate

down almost 40%. A mature industry with eight organisations, nearly 90% of its revenue is shared amongst its two largest players – Crown Resorts Limited (Crown) and Star Entertainment Group Limited (Start) (Little 2015). Although the core business is to do with gambling services, the major players also offer accommodation, entertainment, and hospitality services. 2.2 Crown Resorts Limited Crown is the largest player in the industry, having approximately 58% share of the market and ‘ranked 112 out of

South Africa. MGM Grand and Mirage Resorts merged together in 2000. In 2004, the company sold a hotel and casino located in Darwin, Australia to SKYCITY Entertainment Group. In 2005, the Nevada Gaming Commission unanimously approved the merger between MGM Mirage and Mandalay Resort Group. During the same year, the company acquired Mandalay Resort Group for $7,900 million. In the following year, MGM Mirage started work on CityCenter, a $7,000 million project

I. Executive Summary This marketing service plan on Hong Kong Disneyland aims to give concrete recommendations for the improvement of the theme park’s service marketing mix elements or 8Ps. Other than the different recommendations, this paper also contains various information regarding Hong Kong Disneyland’s current situation as well as other related vital knowledge needed for the service plan, such as; Industry Analysis, Competitive Analysis, TOWS analysis and TOWS matrix. The industry analysis