Slim-fit pants

Jogger pants are a big hit too, as they come in a variety of fabrics and are great for days when the kids have gym class. Plus, give a sporty look to the wearer, and active wear happens to be a top fashion style in 2016. Overalls with slim cut legs and khaki skinnies are also must-haves for young trend setters. Footwear Comfort, style, and versatility are the main ingredients for shoes this season. Mid top sneakers fit these categories to a T, keeping feet snuggly

1 LEVI’S BRANDING POSITIONING STATEMENT Content Product Description & Formulation Value Proposition & Credibility Packaging Description Price & Distribution Strategy Core & Extended Identity Promotion Strategy 3 4 5 6 7 8 BRANDING POSITIONING STATEMENT LEVI’S 2 Levi Strauss, the inventor of the quintessential American garment, was born in Buttenheim, Bavaria on February 26, 1829 to Hirsch Strauss and his second wife, Rebecca Haas Strauss; Levi had three older brothers and three older sisters. Two

There are several quiestion need to be answer before plan the strategy to access the market. For example will the product or service be sold directly to consumers or directly to wholesalers or retailer? For this Jeans Pants,To measured we can a access the market we will start early. We will start and begin preparing long before launch our products. Its means that we will using rolling launch way to keep the conversation going. Start our outreach two or three month eralier

Throughout the decades, trends were made and set for all eternity while others faded as soon as a new decade rolled in. The 1970s created solutions and overcame many problems that the decade is still credited for today. These same events made the ‘70s for what it was; unique. During the iconic ‘70s, movies were brought back to life, fashion was rediscovered, and the Disco took night clubs by storm. For the first time in a long time, movies were loved again. The Godfather (1972) and Jaws (1975) forced

everything. Many trends from the past were followed and continued in the 90’s and some new trends were even created. A major love was the parachute pants that made an appearance in the early 90’s. As much as new trends started to reappear, some trends started to disappear such as the acid washed denim fade that ended in the 1990’s, wearing slim fit jeans started to become less and less popular throughout the years. The high hair sprayed hair was replaced with long straight hair with bangs, the mullet

distinct in the 1920’s for men, women, and children. Men’s fashion in the 1920s was pretty simple. Suits were made of thick wool with that fit snug and slim. They normally came in dark solid colors, but sometimes they could have stripes and checks on them. Shirts were colorful and had white collars, these were worn under a suit to make it look more flamboyant. Pants always matched the jacket on the suit and went down to the mid ankle. Over the shirts, some men decide to wear vests, these are colored

The perceptions of a womans body image and sexuality though revolving, have gained momentum since the late 1880’s. The advent of department stores during the Gilded Age opened a new opportunity to woman who for the first time were targeted consumers. The department store’s of the Gilded Age aimed to transform the shopping experience into a leisure activity. Women were not heading to a shop because they needed a dress, but rather because they needed a distraction. Many stores provided public restrooms-

Nicholas Sparks The journey started December 31, 1965 for Nicholas Sparks. He was born in Omaha Nebraska. He was the middle child of three children who moved around a lot, but ended up spending most of their time in northern California. His family moved there when he was eight. Sparks gradated from high school in California in 1984 as Valedictorian. His earlier years were rough. “Because my father was a student until I was nine years old and my mother didn’t work, we weren’t exactly living the high

are as versatile and easy to wear as a pair of jeans. With that said, I feel that jeans will be a staple in fashion for both men and women for many years to come. The origins of denim come from a man named Levi Strauss, who saw a need for type of pants that would last longer. The jeans would mostly be used for laborers during the Gold Rush in the late 1800s. So, on May 20, 1873, Levi Strauss and his financial partner Jacob Davis created the blue jeans (Our Story). His brand, Levi Strauss and Co.

Throughout the Civil War, there were many creative advancements, but one that goes unnoticed a lot was the growth of fashion. During the war, fashion, though still quite extravagant, was somewhat more muted. Because there was a war going on, many people had to make sacrifices and save formal wear for going out to somewhere fancy. But even during war, there was still a clear difference between those who had money to wear nice clothes and those who did not, and those who lived in the city versus those