Snapple

Report On Snapple: Revitalizing a Brand Prepared for: Mahbub Hossain Group Members: Mahbub Md. Rakib 08-10322-1 Farzana Tuli 08-10322-1 Farzana Tuli 08-10322-1 Farzana Tuli 08-10322-1 ACKNOWLEDMENT 3 EXECUTIVE SUMMARY 4 INTRODUCTION 5 Question-1 How would you characterize Snapple’s brand image and sources of brand equity? What are the strengths and weaknesses of the brand’s existing personality and image? 6 Question-2 Where did Quaker

Problem: Develop a strategy for Snapple 's recovery after a three year trend of declining sales under the management of Triarc Companies. Sales had declined almost 35% in three years (from $674 MM in 1994 to $440 MM in 1997) and had the profile that the company had achieved great success with was diminished. Issues History: • Small company origins based on authenticity and trust in consumers eyes. (ref. Exhibit 6 – Pivotal Characteristics) This was evident in the initial mantra of the company

Snapple Case Study Despite the fact that many small startup premium fruit drink companies stayed small or even disappeared during the period from 1972 to 1993, Snapple was able to flourish. A large part of Snapple avoiding the fate of these other companies can be attributed to how successful it was in utilizing the four Ps of marketing, especially product and promotion. Of the four Ps, the marketing mix typically starts with the product, which is one area where Snapple separated itself from

Dr. Pepper Snapple Group ventures into Brazil: Can It Work? Dr. Pepper Snapple Group, created in the 1880s by Charles Alderton in Waco, Texas, is a company of beverages known to having unique flavors. The company was ranked in the top 400 companies on the Fortune 500 in 2017 and revenue was around 5.6 billion in the year. Dr. Pepper also has built over 200 Warehouses and Distribution centers nationwide and now employ over 19000 employees as well. Besides Dr. Pepper being their number one product

Name: Kartik Singhal A02 How Snapple Got Its Juice Back - Homework Question 1 (4 Points) Identify specific changes that were made in each of the 4 P’s and explain how they were directly responsible for the decrease in Snapple’s brand value under Quakers stewardship. • Product: Quaker’s primary change to the Snapple product was to manufacture Snapple in much larger value sizes such as 32- and 64-ounce bottles (instead of Snapple’s original single-serve 16-ounce ones). Quaker had had previous success

Andrew Barker emerged from a lengthy discussion on the energy beverage market in the United States. As a brand manager for Snapple beverages at the Dr Pepper Snapple Group, Inc., he was charged with assessing whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company in 2008. Dr Pepper Snapple Group, Inc. was the only major domestic nonalcoholic beverage company in the United States without a significant branded energy

known as a popular and user friendly “ready-to-drink” beverage. The huge growth Snapple was able to achieve was due in part to the almost cultish fan base that Snapple developed. For example, a family in New Jersey even gave their son the middle name Snapple. Studies showed that ready-to-drink beverages were selected almost strictly based upon fashion, taste, and status related considerations. For this reason, Snapple gained appeal through alternative means of marketing. They used product placements

Q1 Dr Pepper Snapple Group, Inc. is a brand owner, manufacturer and distributor of non-alcoholic beverages. The Company distributes finished beverages and manufactures beverage concentrates and fountain syrups. It is a bright right brand that has been operating for over 200 years and which Dr Pepper Snapple Group’s portfolio comprises of more than 50 brands varying from juices, soft drinks, waters, mixers, teas and other beverages. Company name: Dr Pepper Snapple Group Competitors: Competitors

DR PEPPER SNAPPLE GROUP ORGANIZATIONAL PERFORMANCE Dr Pepper Snapple Group is one of North America's leading refreshment beverage companies. DPSG has a proud legacy of innovation, flavors, and entrepreneurial spirit. With a rich brand heritage spanning from more than 200 years ago to some of the industry's most beloved beverage brands of today. These brands are synonymous with refreshment, fun and flavor. (Dr Pepper Snapple Group. (n.d.)) DPSG team members are driven by a vision to be the Best

Dr Pepper Snapple: DPS The soft drink was first created in 1783 when Jean Jacob schweppe invented Carbonated water. A young pharmacist from Waco, Texas named Charles Alderton invented Dr Pepper in 1885. He served it the drugstore he worked in. The soft drink was named after the owner of the drug store named Dr. Charles Pepper. About a hundred years later three new yorkian health food store owners made a new apple soda and was named Snapple. Snapples were originally sold in health clubs in 1973.