Southwest Airlines

Southwest Airlines Intellectual Assets Introduction Southwest Airlines Company (Southwest Airlines or ‘the Company’ SWA) is a passenger airline that provides scheduled passenger and freight transportation services. The Company primarily provides scheduled services throughout the US and near-international markets. It is headquartered in Dallas, Texas and employs 48,000 people and serves over one hundred million customers annually (“Southwest,” 2015). Southwest Airlines has accumulated over forty

Southwest Airlines Company Team B Kyle Forbes Cheryl Kessler Adam Paquette Nina Scarpino Louie E. Watson BADM364-Global Issues Mount Washington College July 29, 2014 Abstract Cheryl Kessler Research topic: Southwest Airlines Company is looking to establish a global presence in either Vietnam or Spain. This research paper is to help analyze both countries and to determine which of the two countries Southwest Airlines Company should enter. The second purpose of this research paper is to determine

Southwest Airlines Thesis Statement: Southwest Airlines have never made promises it could not keep and considering its history makes it obvious. One of the strengths, which in my opinion emphasizes the company 's characteristics best, is the explanation of the organization by its employees, as a whole. Introduction A half a century ago, Rollin King and Herb Kelleher decided to join together and to start a different sort of airline. So, in 1967 South West Airlines was started. However, the company’s

At Southwest Airlines, "We Love Your Bags" MRKT 5000 1. Describe the various promotion elements that Southwest Airlines uses in its integrated marketing communications. Southwest Airlines Company is an American airline with headquarters in Dallas, Texas. Based on domestic passengers carried, Southwest Airlines is the largest airline in the United States.  (2010 -06-30)[upThe The airline operates more than 3,400 flights a day [update]utilizing a fleet of 552 aircraft. While operating in an extremely

Southwest Airlines Group Assignment December 3, 2011 Group Two: Cleveland State University Marketing Strategy MBA Fall 2011 Professor: Rama Jayanti, PhD How has SWA (a) responded to the “Shuttle By United” initiative (half page 5 points); and (b) what assessments can be made about SWA’s market and financial position on competitive routes based on 1994 4th quarter results (half page 5 points)? On October 1st, 1994 when United Airlines introduced their “Shuttle By United” high-frequency

sure that in any direction my life takes off, I hope Southwest will be the one getting me to my destination. Growing up 20 minutes away from Midway International Airport, Southwest Airlines has been a constant in my life. As my dad’s companion pass for three years, Southwest got me to soccer tournaments, college tours and vacation destinations across the country. Additionally, when I crafted my final list of universities I applied to, “Does Southwest fly there?” was a large factor in making my final

Up until 2001, Southwest Airlines (SWA) was the only consistently profitable US airline and dominated the airline industry’s “Triple Crown”; with the fewest delays, complaints, and mishandled bags for the years 1992 – 1996 (Oliva & Gittell, 2002). It routinely outperformed its competition in profit, customer satisfaction, and employee satisfaction. SWA also consistently offered the lowest fares in the industry while driving up passenger traffic in markets which it entered. SWA would point out

business, have been troubled with taking longer to get to their destination due to connecting flights and using different airlines such as Frontier, Spirit or Southwest. United slashed two-thirds of its flights and drop 39 nonstops and cut approximately 18% passenger totals at the airport, leaving much room for rising competition between the other airlines. Competition between airlines grew as Cleveland went on to draw two more low-cost carriers (Frontier and Spirit), and leisure travelers jumped on the

The Airline industry has been around for decades, but in the long run it is still a pretty new type of industry. Therefore, there are still growing pains that need to be worked out. There are many small companies, but the major Southwest competitors are Delta/Northwest, Continental/United, JetBlue, and Allegiant. Southwest continues to have to fight for consumers against these airlines. There are a few strategies being implemented by competitors that Southwest Airlines needs to be concerned about

such as declining unemployment rates and rising income levels. Therefore, airline companies such as Southwest Airlines differentiate their brands from competitors by proactively creating value for customers. Since 2001, the airline industry has experienced greater costs due to the failing economy, volatile prices for fuel, and increased global competition. In order to combat these environmental factors, Southwest Airlines keeps airfare costs lower than those of competitors, focuses on fuel-efficient