Sprite

Mrs. Betsy Ching The Coca-Cola Company I ERCBA211 Mrs. Betsy Ching The Coca-Cola Company ERCBA211 Contents Executive Summary II Introduction 1 1. Stakeholders 2 2. Triple Bottom Line 4 2.1 Financial 4 2.2 Social 5 2.3 Environment 6 2.3.1 Energy Efficiency and Climate Protection 6 2.3.2 Sustainable Packaging 6 2.3.3 Recycling 7 3. Corporate Social Responsibility 8 3.1 Ethical CSR 8 3.2 Altruistic CSR

To understand the coca-cola company 's internal environment, you have to understand its philosophy these next few paragraphs are the mission statement given by Roberto Goizueta in a booklet entitled ‘Coca-Cola, a Business System toward 2000: Our Mission in the 1990s’. “Bringing refreshment to a thirsty world is a unique OPPORTUNITY for our Company… and for all of our Coca-Cola associates… to create shareholder value. Ours is the only production and distribution system capable of realizing that opportunity

products. These products extend beyond traditional carbonated soft drinks to beverages, e.g., still and sparkling waters, juices, isotonics, teas, and energy, milk-based, and coffee-based drinks. CCE dis- tributes Coca-Cola brands, e.g., Coke, Dasani, Sprite, Barq’s, Fresca, Hi-C, Nestea, Powerade, and Minute Maid, and also beverage brands of several other com- panies. In 2005, CCE distributed two billion phys- ical cases (containing 42 billion bottles and cans), representing 20 percent of the Coca-Cola

government rules and regulations in terms of social and ethical implications and obligations for marketing activities. Coca-Cola product was invented in 1886. The Coca-Cola Company also produces various kinds of other soft drinks including Fantail and Sprite. Fantail was originally an orange flavored soft drink. It has also available in many different flavors such as grape, peach, grapefruit, apple, and pineapple and strawberry. Description of marketing activity carried out by the business Title

Background of the article and its relevance to the course content Atlanta-based Coca-Cola Co. is the world's largest beverage company. They have almost 500 brands which are sold in more than 200 countries at a rate of nearly 1.6 billion servings a day. Through the world’s largest distribution system, Coca-Cola Enterprises Inc., The Coca-Cola Company allows consumers in more than 200 countries the opportunity to enjoy their sodas, juices, and sparkling beverages every day. Coca-Cola Enterprises

Coca Cola Green Initiatives Nicole Johnson MGT/470 Green Initiatives Implementation of sustainability plans by small businesses and global organizations have become one of the top priorities for businesses. Companies have become environmentally conscious of materials used in the production of goods, energy use in manufacturing, and modes of transportation for products. These organizations have become active in the effort to reduce greenhouse gases by using energy efficient facilities, recyclable

company also partnered with a multitude of artists, celebrities, athletes, and organizations in various marketing campaigns to promote their products (“125 years,” 2011). Coca-Cola’s branding, marketing, and well-known products have propelled the company to over a century of success. Domestic and International Operations Today, The Coca-Cola Company is the largest soft drink maker in the world with ownership or licensing rights for over 500 non-alcoholic beverage brands (Bailey, 2014). Of the

Introduction It has been stated that Coca-Cola, has demonstrated to the public a transformation in the address of private enterprise, teaching their consumers that the bubbly Coca – Cola should be drunk chill and this will let the consumer feel youth and happiness, during some wider circumstances that one established by the corporation plans. In 2009 article, Boltanki and Chiapello discussed how Coca-Cola correspondence active is related to the notion of common good and to understand how the branding

Coca-Cola Case Analysis As the world changes, Coca Cola has set forth a goal to look ahead to see and understand what forces will face them and cause them to reshape and prepare for changes that are required to continue to thrive as business. They set forth a 2020 Vision in an effort to be ready. This vision provides them with a “Roadmap” for winning, together with their bottling partners. The Roadmap starts with their enduring mission (Coca-Cola, Mission, Vision & Values, p. 1). Mission • “To refresh

With each day, the advertisement industry is growing, becoming one of the most undeviating parts of our lives. According to statistics, one-third of all commercials are produced right here in the United States. Being home to major multi-national companies, the United States witnesses both excellent and atrocious ads. While many firms have failed dreadfully sometimes to promote their products through the help of a commercial, Coca-cola has always flourished in this sector. Coca-Cola managed to produce