Starbucks coffee

Coffee Madness Andrea Gonzalez Economics 5 (2122) Tina Esparza-Luna 22 November 2015 Gonzalez 1 As a non-coffee drinker it is mind boggling how much revenue is earned from coffee sales. In 1971 the first Starbucks started opened in Seattle. Today a total of 22,519 stores are open in different parts of the world. The following pages will look at Starbucks Company through an economic lens. It will focus, in the years of 2008 through 2013. This time period starts with the

masterly crafted multiple types of coffee to drink. In our modern era, coffee is all around the world. People tend to prefer certain coffee companies over others. What is the difference? All the coffee comes from a Coffea plant. So, which coffee company do people prefer most? Starbucks? Dunkin’ Donuts? McDonalds? Why do people prefer one company to another? As a common coffee drinker, the researcher is very curious of other people’s preference. With all of the coffee choices, is the more expensive brand

especially in the realm of small groups, Starbucks Coffee Company is no exception. Starbucks operates with many different types of small groups, on a higher corporate level there are the CEOs and executives who communicate together, then you have district managers, further down the ladder you have store managers, and lastly you have the shift supervisors and baristas. Our focus is on the latter. An interview with Veta Upon, the store manager of Starbucks in Puyallup, WA, revealed how in her seventeen

Overview of Starbucks Coffee Company SENIOR MANAGEMENT TEAM Howard Schultz Chairman, President and Chief Executive Officer Cliff Burrows President, Starbucks Coffee U.S. Martin P. Coles President, Starbucks Coffee International Arthur Rubinfeld President, Global Development MISSION STATEMENT To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. GUIDING PRINCIPLES • Provide a great

For some people Starbucks is a part of their morning rituals for others it is just a coffee shop for their Frappuccino’s. However, for some Starbucks is much more, those who work at Starbucks are members of their own subculture. A subculture is a group within society that shares the same values and interests. The people who work at Starbucks are made up by baristas, the entry level employee, shift supervisors, and managers. This team of employees’ works together closely to provide customers with

Howard Schultz and Starbucks Coffee Company In the early 1980s, how did Howard Schultz view the possibilities for the specialty coffee market? Recognized the untapped market as revealed by statistics. Specialty coffee accounted for less than 10% of the industry’s sales in 1980 (Bouclier,p.39) The specialty coffee sector had expanded rapidly from 1970’s to the 1980 with annual sales rising from $45 million to $750 million (Bouclier, p.39) Schultz decided to use his talents to build a strong company

There is no doubt that humans love their coffee, and with thousands of corporate and franchised stores all around the world, Starbucks is a leader in the coffee house industry. Formed in Seattle, Washington over forty years ago, this humble coffee shop has expanded into most every major city in the nation. According to an article from Huffingtonpost.com, 80% of the population in the lower 48 United States lives within twenty miles of a Starbucks, and nearly 50% of that population lives within five

There are many companies in the coffee industry, but there is nothing like Starbucks. Starbucks Corporation is an international company of coffee founded in Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker. Starbucks has taken a coffee bean and turned it into beverages that people around the world crave. They are the leading competitor in the coffee industry, and our well known for their quality and customer service. Starbucks has changed the world with their products, their

Organizational Analysis: The Starbucks Coffee Company MISSION STATEMENT: To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time. VALUES: With our partners, our coffee and our customers at our core, we live these values: • Creating a culture of warmth and belonging, where everyone is welcome. • Acting with courage, challenging the status quo and finding new ways to grow our company and each other. • Being present, connecting with transparency, dignity and respect

Starbucks Coffee Company By: Ives Cai (Environmental Analysis) Ricardo Camacho (SWOT Analysis & Recommendations) Yvette Gomez (Ethical, Diversity, Contemporary Issues and Leadership & Motivation) Kevin Rosas (Company in Brief, Strategic Management, Organization Structure & HR Management) Environmental Analysis By: Ives Cai The global recession in the economy has hurt the macroeconomic environment which Starbucks operates in, as well as the customers’ purchasing power. Market research reveals