Steakhouse case

Outback Steakhouse Case Synopsis of Case In 1995, Outback Steakhouse was proclaimed as one of the most successful restaurant chains in the United States. The chain was started by Chris Sullivan, Bob Basham, and Tim Gannon during the 1980s. Prior to starting the Outback Steakhouse chain, Sullivan and Basham were successful franchisees of the Chili’s Restaurant chain. About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerly

Professor Edward Desmarais BUS 470 Business Policy and Strategy Fall 2005 Outback Steakhouse Corporation CASE ANALYSIS Analysis completed by the Achiever’s TABLE OF CONTENTS I. Executive Summary 3 A. SWOT Summary 3 B. Recommendations 4 II. Current Situation 5 III. External Factors 12 IV. Internal Factors 39 V. Action Plan 76 Appendix A. Stakeholders Worksheet 87 2 I. Executive Summary A. SWOT Summary Weaknesses Strengths •

Synopsis of Case In 1995, Outback Steakhouse was proclaimed as one of the most successful restaurant chains in the United States. The chain was started by Chris Sullivan, Bob Basham, and Tim Gannon during the 1980s. Prior to starting the Outback Steakhouse chain, Sullivan and Basham were successful franchisees of the Chili's Restaurant chain. About the same time Gannon played a significant role in several New Orleans restaurant chains. Outback Steakhouse, formerly known as Multi-Venture Partners

Texas Roadhouse Table of Contents Executive Summary……………………………………………………………………..3-4 SWOT Analysis…………………………………………………………………………4-5 Competitor Analysis……………………………………………………………….……6-7 Target Market Determination……………………………………………………….….7-8 Branding…………………………………………………………………………….…..8-9 4 P’s of Marketing……………………………………………………………………..9-10 Plan for Implementation……………………………………………………………...10-12 Product Service Life Cycle…………………………………………………………...12-13 Conclusion……………………………………………………………………………….13 Bibliography……………………………………………………………………………

Outback Steakhouse case. Answer to Question 1. By choosing to have a complex and thorough employee selection process, Outback sets high standards. Only the most suitable and right people make it through all the selection steps. Outback benefits by having high performance delivered by these employees. Also, by retaining its employees, Outback Steakhouse maintains a low turnover rate. These factors help the company to create competitive

The first Texas Roadhouse began on February 17, 1993, in Clarksville, Indiana by Kent Taylor, whose goal was to own more than a family restaurant or steakhouse, but to own, a place where everyone could come together share a great meal with great fun for a great price (Stokes). They are known for their legendary food such as hand-cut steaks, fall-off-the-bone ribs, made from-scratch sides, and fresh-baked bread (Our Story). They strive to make hearty meals that stand out by handcrafting everything

Red Lobster | 7 minutes | 16 minutes | 18 minutes | 21 minutes | 15 minutes | 14 minutes | Olive Garden | 12 minutes | 16 minutes | 14 minutes | 18 minutes | 15 minutes | 12 minutes | Logan’s Steakhouse | 9 minutes | 11 minutes | 10 minutes | 8 minutes | 13 minutes | 13 minutes | Ruth Chris Steakhouse | 16 minutes | 14 minutes | 20 minutes | 19 minutes | 10 minutes | 15 minutes | Foosackly’s | 2 minutes | 3 minutes | 1 min 45 sec | 2 minutes | 2 mins 30 secs | 2 minutes | Five Guys | 6

restaurants should have certain characteristics in order to be the best. In particular, the feature that make a restaurant a great restaurant is when one leaves the restaurant stuffed every time. One restaurant is Texas Roadhouse. Texas Roadhouse is a steakhouse where an individual can pick however many ounces of steak they deem necessary. This quality tempted me to trump the amount of ounces that I got the last time, but every time the I get to the last few ounces I have to tap out. The fact that they

be one block long but surprisingly there was a steak house within walking distance. We looked forward to relaxing, having a steak and maybe a few beers before hitting the road the next day. It started to rain as we walked to the steakhouse across the road. The steakhouse appeared almost empty so I jokingly asked the hostess, “Do we need reservations?” The hostess, a shapely young thing in her late teens, didn’t get it as she replied, “No reservations needed tonight.” She started to show us to the

Outback Steakhouse is a chain of restaurants that serves a variety of foods, primarily steaks, with an Australian-themed menu and atmosphere. According to the Outback Steakhouse website, their strategy to compete in their market is providing quality, well-sized portions of food to customers at a reasonable price. They also strive to offer a “casual environment” through friendly service and a calming Australian outback-inspired ambiance. As an organization, Outback, is a mid-tier quality restaurant