Store brand

Introduction Store brands saw a rise during the recession, but many consumers continue to buy them. With the recession over, consumers purchase store brands for different reasons other than cost savings. Store brands are now competing with national brands. Both, store and national brands, need to focus on what they can do for their consumers and offer them value plus brand promises. How is this accomplished? This paper explains the causes behind the rise of store brands and how national and store brands

perceptions of store brands versus national brands Abstract Purpose – The objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty towards these brands. Third, they want to find out whether store patronage has

Factors of Brand Loyalty Research has indicated that brand attributes are viewed as important elements in a consumer 's decision-making. For example, Lau et al. (2006) in his article mentioned that there were seven factors that influenced consumers’ brand loyalty towards certain brands. The factors were brand name, product quality, price, Design, store environment, promotion and service quality. For the purpose of the study literature review will focus on the following identified factors of brand loyalty

consumer behaviour towards store brands: Evidence for the French market”, Mbaye Fall Diallo, Jean-Louis Chandon, Ge´rard Cliquet, Jean Philippe (2013), the main aims for this research is to examine the factors of store brands purchase behaviour on consumer, image factors and store familiarity. The French market has been chosen in this research because it is convenience and the fast developing of store brands itself. Several factors that motivates consumer to purchase store brands (SB) product are socio-demographic

it will explain how Cole’s business started and how they influence into the Australian market. Also the marketing strategies of Cole’s business is to serve good service and high quality of product and by that they also to promote their own house brand such as rice, food and beverages and more, one of the idea they have for promoting is to have their own television game show before and now to sponsor “MasterChef Australia”. BODY Coles Myer Ltd is one of the leading retailer supermarket

Rana Chowdury is the current the manager of I.T store systems and store support for a company that has 4 different brands. The 4 brands are Hot Topic, which specializes in music and pop culture inspired fashion including body jewelry, accessories, and music T-shirts. Torrid is all about the fashion for Plus-Size style and trendy clothes for women. Box Lunch has apparel, gifts, gadgets, & more that also helps provide a meal to a person in need with every purchase and finally Lovesick is young, trendy

For The Warehouse Group (TWG), it has long been understood that having a strong reputation relates to the corporate social responsibility (CSR) and store brand the organisation assumes. The purpose of this report is an investigation into CSR efforts, affording an indirect measurement of reputation. It describes a series of CSR activities, and finds that in each case, TWG 's reputation is reinforced and is stronger than competing organisations who lack or do not efficiently execute such techniques

retailers ' favor; It also changed consumers ' attitude about quality of own brands and manufacture brands, then created different buying intentions. In the future, it will attract more consumers and become more profitable. 1. Introduction Retailers branded products mean production that stores put their own names or brands on. They may also be known as different names, such as private label, house brands and own brands. But all of them have one common feature – they are manufactured and brought

Introduction Tesco Stores Malaysia which operates as a subsidiary of Tesco PLC is one of the famous hypermarkets in the country where many Malaysians shop for fresh products, groceries, food and non-food items, household materials and many more. (1) It was established in Malaysia in year 2001 and available in many places that includes and not limited to Malacca, Klang, Puchong, Sungai Petani, Ampang and Seri Alam. (1) Recently the management of Tesco Stores Malaysia has come up with a new idea to

with benefits that work for them. Their benefits include more than medical coverage and a competitive pay package: They offer associates retirement savings plans, pharmacy benefits, the opportunity to share in bonuses and valuable discounts at their stores (walmartstores.com, n.d).” Global Competition Global competition has a direct impact on Wal-Mart. Global companies offer competition for consumer business and companies within the United States and other countries who