Strategic marketing

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  • Strategic Marketing

    1052 Words  | 5 Pages

    Running head: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each

  • Strategic Marketing

    1098 Words  | 5 Pages

    Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31, 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega & Rojas (2010) is “to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission" (p. 3). The strategic plan must include target goals consistent with the company's

  • Strategic Marketing

    3492 Words  | 14 Pages

    Strategic Marketing Contents Abstract Strategic marketing is the plan and roadmap of an organization which help to fit the marketing objectives with corporate vision. An organization’s ultimate target is to achieve competitive advantage in the market. Strategic marketing assists an organization to implement its marketing strategies to create positioning in the market so it becomes easy to achieve competitive advantage. TechCom Electra, an organization that produces electronic products like

  • Strategic Marketing

    4300 Words  | 18 Pages

    Industry Sales Forecast 5 Business Unit Forecasts 6 The Planning Gap – Differentiation 6 Segmentation of buyers 7 Competitive Situation 9 Category share and Leading Brands 10 Role of Imports 10 The Product 11 Marketing Objectives 12 Short Term Objectives 12 Long Term Objective 12 Differentiation 12 Quality 13 International quality product, one of the largest selling brands in Japan. 13 Packaging 13 Packaging Comparison 13 Product Life Cycle 13 BCG

  • Strategic Marketing

    844 Words  | 4 Pages

    REGISTRATION:____________________________________________________ PROGRAMME: Edexcel BTEC Level 7 Professional Diploma in Strategic Management and Leadership UNIT NO/TITLE: Unit 07 / Strategic Marketing Management ASSIGNMENT NO: 1 of 2 Individual Credit Value: 10 Learning Outcomes: * Understand the principles of strategic marketing management * Understand the tools used to develop a strategic marketing strategy * Be able to

  • Strategic Marketing : Marketing Strategy

    3559 Words  | 15 Pages

    STRATEGIC MARKETING REPORT WHAT IS STRATEGIC MARKETING? “The primary purpose of a marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firm’s objectives within a specific product market. Hence pronouncements about the possibility of a marketing strategy contain specifying the target-market fragment(s) to be trailed and the artefact line to be vacant. Then, organisations pursue a modest advantage and synergy, preparation a well-integrated

  • Strategic Analysis : Strategic Marketing Philanthropy

    1589 Words  | 7 Pages

    Strategic marketing philanthropy emerged during the 1980s to support organizations in the USA as a method of management and marketing practice to support social responsibilities. Using strategic philanthropy can be used to incorporate organizational and social needs together. Creating a strategic method to increase client generation through philanthropy can provide value to the company. Developing a fundamental recognition of what the community that is being targeted needs is the first step. Then

  • Strategic marketing management

    7451 Words  | 30 Pages

    : www.tesco.com Strategic marketing management is the process of formulation, estimation and implementation of marketing strategy by an organization. Indeed a marketing strategy

  • Marketing Accountability and Strategic Marketing Process

    2370 Words  | 10 Pages

    [pic] EXECUTIVE MM PROGRAM MAJOR IN STRATEGIC MANAGEMENT MMKT-723 – STRATEGIC MARKETING Faculty Member : Prof.DR.Ignas G.Sidik Student : Anton Latief ID : MME 153082025 Class Summary Topic 1 MARKETING ACCOUNTABILITY AND STRATEGIC MARKETING PROCESS CUSTOMER FOCUS AND PROFITABILITY Business that have a strong market orientation are constantly in tune with customer’s needs, competitors’ strategies, changes in the business climate, and emerging technologies, and they seek ways

  • Marketing and Strategic Elements

    1031 Words  | 5 Pages

    engage in marketing efforts? While non-profit organizations differ from profit seeking firms in several ways, non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses, community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations that focus on marketing solely to

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