Structuralism

There are different aspects of every culture and the American culture is no different. One of the aspects of American culture is the tattoo. Tattoos have been around for centuries, they are also part of other cultures and appeal to a broad variety of people. Tattoos became part of American culture through cultural diffusion, which is where one culture shares its culture with another through direct contact. Recently tattoos have re-assimilated into American culture and society by first being associated

The study of culture allows an individual to research and investigate the ways in which ‘culture’ can create and transform a being through individual and shared experiences, everyday life and power. The subject closely examines ways in which a person’s identify is shaped by their encounters with people, texts, institutions and overall understanding. Over time many cultural theorists have put forward many ideas and notions surrounding culture and its affect on one’s self identity, social identity

Part one How should someone interpret another culture that they are not familiar with? In the study of cultural anthropology there are two terms in which an individual can formulate an opinion on a new cultural setting. The first is ethnocentrism, which is defined by anthropologist as the belief that one’s own way is correct. (Shchultz and Lavenda:2013 28) There are numerous accounts of this ideology throughout history which has resulted into some of worst human acts that were ever committed. When

Question 1: From a Marxist perspective, Herman Melville’s story “Bartleby the Scrivener” can be interpreted as a story proving that capitalism makes it unnecessarily difficult for its subjects to succeed, forcibly enslaves its subjects to its system, rids its subjects of aspirations and purpose due to the impossibility for creativity, and deceives its subjects into believing that money can alleviate emotional issues. Because both Bartleby and the narrator lose their professions during the course

My aim within this essay is to discuss, in detail, the underlining semiotics and ideological messages of a specific piece of work relatable to my professional field, photography. This being said within this essay I have chosen to focus on an image generated for the advertising campaign; ‘The drinking man’s scotch’, by the liquor company Dewar’s. Throughout my essay I hope to apply relevant information gathered from surrounding fundamental theories, to support and emphasise my own personal view of

In ‘The Rhetoric of the Image’ Roland Barthes utilises an advertisement from Italian food company ‘Panzini’ in order to illustrate three types of messages identifiable within an image. He describes these messages as ‘linguistic’, ‘non-coded’ and ‘coded’ messages. In doing so he identifies how images can hold significance for readers beyond their literal meaning. This essay aims to utilize this theory by applying these three messages to a Plunket advertisement in central Wellington. Firstly, one

Active Audience Theory Four theorists are the contributing authors of the active research theory. These authors evolved the role audience play and their ability to actively engage with communication medians. The idea of deconstructionism was the focus of the work of Jacques Derrida and Michel Foucault during the 1960’s. Later in the twentieth century theorist Raymond Bauer developed The Obstinate Audience. In the early 1980’s a theorist by the name of Stuart Hall challenged the traditional theories

Anthropology is all about searching for what it means to be human. There are several different anthropologists that focus on certain areas like cultural anthropologists study all present day societies, big and small, to make a conclusion as of what it truly means to be human. Anthropologists come to this conclusion by using their unique tool kit. One important tool is the concept of culture. Culture is basically a set of rules in someone’s head that makes them behave a certain way. Cultural anthropologists

The purpose of this paper is to draw upon the metatextual connection between desire, as the omnipresent drive of the novel and the narrative itself in the novel. Desire and lust are not working only at the level of the diegesis, of the story and characters, but also influence the narrative style and techniques, the intertextual and metatextual level and also the language. All these aspect create a seductive narrative that captivates the reader. The Eros and Thanatos coordinates not only manifest

One thing that was really emphasized in this class is critical reflection. According to Brookfield critical reflection is “the process of analyzing, reconsidering and questioning experiences within a broad context of issues”. This is necessary for anyone working in a people centered job or in human services. Critical reflection allows us to tackle our assumptions and actions and address where this comes from. There are 3 different phases of the critical reflection process. The first is deconstruction